Esra Sengor

Esra Sengor currently serves as the Digital Marketing Manager at Knauf, where she plays a pivotal role in shaping and executing innovative digital strategies that elevate the company's brand presence and customer engagement. Her expertise lies in designing seamless digital customer experience (CX) ecosystems tailored to diverse target demographics, ensuring a cohesive and intuitive user journey across all touchpoints. Esra spearheads the development of comprehensive digital marketing campaigns, leveraging her proficiency in tools such as SAP Hybris, Adobe CQ5, Eloqua, and SAP Marketing Cloud to optimize campaign performance and deliver personalized content that resonates with audiences.

At Knauf, Esra is deeply involved in crafting data-driven insights through advanced analytics and SQL, enabling her to identify opportunities for process improvements and campaign enhancements. Her strategic approach integrates CRM and content marketing to foster stronger stakeholder relationships and enhance customer loyalty. She also leads initiatives in landing page creation and digital communication strategies, ensuring that every digital interaction aligns with the company's branding and business objectives.

Esra’s role extends beyond campaign management; she actively collaborates with cross-functional teams to implement process improvements and innovative solutions that streamline marketing operations. Her passion for continuous learning and her ability to adapt to evolving digital landscapes make her a valuable asset in driving Knauf’s digital transformation efforts. With a keen eye for data and a creative mindset, Esra consistently delivers impactful marketing initiatives that support the company's growth and reinforce its position as a leader in the industry.