Erin Rollestone

Erin Rollestone currently serves as the Digital Art Director and Graphic Designer at CMMA Digital & Print Pty Ltd, where she plays a pivotal role in shaping the visual identity of the company's diverse portfolio of editorial and digital projects. With over 15 years of experience in editorial, digital, and marketing design, Erin brings a keen eye for detail and a strategic approach to every project she undertakes. Her expertise encompasses managing the entire design lifecycle—from initial concept development and client collaboration to final production—ensuring that each deliverable aligns with brand objectives and audience engagement goals.

At CMMA, Erin spearheads innovative digital media initiatives, leveraging her proficiency in Adobe Creative Suite, particularly InDesign, Photoshop, and Premiere Pro, to craft compelling visual content. She is adept at creating engaging layouts for newsstand and custom magazines, ensuring seamless integration of editorial content with captivating graphics and illustrations. Her experience with WordPress enables her to oversee website design and updates, enhancing the company's digital footprint. Additionally, Erin coordinates freelance designers and external vendors, managing workflows to meet tight deadlines without compromising quality.

Her key projects often involve developing design concepts for prospective proposals, implementing EDM campaigns, and optimizing digital advertising through DoubleClick for Publishers (DFP). Erin’s passion for design and technology drives her to stay current with industry trends, continuously refining her skills in digital media and publishing. Her ability to blend creative vision with technical expertise makes her an invaluable asset to CMMA, helping to elevate their visual storytelling and deliver impactful content across multiple platforms.