Ericles Batista

Ericles Batista is a dedicated UX/UI designer with a robust background in product design, currently making significant contributions at Bradesco through his role as a Product Designer at Fri.to. Since embarking on his design journey in 2019, Ericles has cultivated a passion for optimizing user experiences and streamlining processes, which is evident in his current responsibilities within the Financial Management team at Bradesco.

In his role, Ericles focuses on enhancing the customer journey by collaborating closely with product teams to identify pain points and implement effective design solutions. His expertise in creating high-fidelity mobile screens ensures that users have an intuitive and visually appealing experience while navigating the financial services offered by Bradesco. Additionally, Ericles excels in developing interactive prototypes that allow stakeholders to engage with the design concepts early in the process, fostering a collaborative environment that prioritizes user feedback.

With a diverse skill set that includes product design, mobile applications, and UX writing, Ericles leverages his knowledge of game theory and digital strategy to craft solutions that not only meet user needs but also align with broader marketing objectives. His strategic approach to design is complemented by a keen understanding of sales and email marketing, enabling him to create user-centric products that drive engagement and conversion. As an eternal student of design, Ericles is committed to continuous learning and innovation, ensuring that he remains at the forefront of industry trends and best practices in UX/UI design.