Ericka Katiucea

Ericka Katiucea is a seasoned Sales Executive at United Business Media, where she leverages her extensive experience in both B2B and B2C markets to drive impactful sales strategies across various sectors. With a strong focus on trade shows and events, Ericka has successfully managed key projects such as BREAKBULK, FI, INTERMODAL, MD&M, and CPHI, showcasing her expertise in event management and logistics. Her ability to forge and maintain excellent relationships with partners and clients has been instrumental in achieving outstanding results, making her a vital asset to the team.

In her current role, Ericka excels in sales management and business development, utilizing her skills in contract negotiation and marketing strategy to enhance the visibility and success of the events she oversees. Her deep understanding of the sales process allows her to identify opportunities for growth and implement effective marketing communications that resonate with target audiences. Additionally, her experience in the timeshare segment has equipped her with unique insights into customer engagement and retention, further enriching her approach to sales.

Ericka's commitment to excellence and her proactive mindset enable her to navigate the complexities of the events industry with confidence. As she continues to expand her professional insights, she remains dedicated to delivering exceptional value to her clients and partners, ensuring that each event not only meets but exceeds expectations. Her passion for the industry and her results-driven approach position her as a leader in the field of sales and event management.