Emma Guillard

Emma Guillard, currently serving as an Account Manager at Agence XPLR, brings a strategic and results-driven approach to managing social advertising campaigns for a diverse portfolio of clients. Her role involves not only overseeing the day-to-day management of social ads across platforms such as Meta (Facebook, Instagram), Pinterest, TikTok, and Snapchat, but also developing tailored strategies that align with each brand’s unique objectives. Emma’s expertise in Google Ads complements her social media skills, enabling her to craft integrated digital marketing campaigns that maximize reach and ROI.

At Agence XPLR, Emma is known for her meticulous campaign optimization, leveraging data-driven insights to refine targeting, ad creatives, and bidding strategies. She excels in conducting comprehensive benchmarking and creative briefs, ensuring that each campaign is both innovative and aligned with current industry trends. Her ability to analyze performance metrics allows her to identify growth opportunities and implement effective optimizations, resulting in increased engagement and conversions for her clients.

Emma’s key projects include managing social ads for brands like Le Petit Ballon, Maison Matine, and Saola, where she has successfully increased brand awareness and sales through strategic media planning and content creation. Her skills in social media management, content creation, and digital marketing make her a valuable partner for brands looking to strengthen their online presence. Emma’s deep understanding of social ad platforms and her proactive approach to campaign management position her as a trusted advisor in the ever-evolving landscape of digital advertising.