Emily
Go-to-Market Manager at Keysight Technologies | San Jose, California, United States
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Emily Yan is a dynamic Go-to-Market Marketing Manager at Keysight Technologies, where she plays a pivotal role in shaping the marketing strategy for the company’s cutting-edge automotive test solutions. With a strong focus on demand generation and integrated campaign management, Emily is dedicated to driving awareness and creating qualified leads that contribute to Keysight's growth in the competitive landscape of design, emulation, and testing solutions.
In her current role, Emily spearheads innovative marketing initiatives that leverage her expertise in digital strategy and B2B marketing. She meticulously crafts campaigns that not only highlight the unique value propositions of Keysight’s automotive solutions but also resonate with diverse audiences across international markets. By utilizing advanced digital media tactics and email marketing strategies, she ensures that the messaging is both impactful and engaging, effectively reaching potential customers at various touchpoints in their decision-making journey.
Emily's analytical skills come into play as she conducts thorough market analysis to identify trends and customer needs, enabling her to tailor campaigns that align with market demands. Her experience in corporate communications further enhances her ability to articulate complex technical concepts in a way that is accessible and compelling to stakeholders. As she continues to lead key projects at Keysight, Emily remains committed to driving innovation in the automotive testing sector, positioning the company as a trusted partner for organizations looking to enhance their design and testing capabilities. Through her strategic vision and execution, she is not only contributing to the success of Keysight Technologies but also shaping the future of automotive technology.
Go-to-Market Manager at Keysight Technologies in May 2024 to Present
Product Marketing Manager at Keysight Technologies in November 2022 to May 2024
Brand & Social Media Manager at Fivetran in May 2022 to October 2022
Senior Product Marketing & PR Strategist at Synopsys Inc in October 2021 to May 2022
Product Marketing Manager at Synopsys Inc in May 2018 to November 2021
Communications Consultant at Sierra Club in January 2017 to June 2017
Communications Intern at NGO Sustainability in June 2016 to June 2017
Research and Analytics Intern at International Fund for Agricultural Development in May 2015 to August 2015
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University of California, Berkeley, Bachelor of Science - BS, January 2012 to January 2016
Columbia University in the City of New York, Master of Public Administration - MPA, January 2016 to January 2017
University of California, Berkeley, Bachelor of Arts - BA, January 2012 to January 2016
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Go-to-Market Strategy
Content Marketing
Product Launch
Adobe Experience Manager (AEM)
Demand Generation
Product Marketing
Lead Generation
Campaign Management
Digital Strategy
Field Marketing
B2B Marketing
Integrated Marketing
Corporate Communications
SEO Copywriting
Email Marketing
Web Content Writing
International Sales & Marketing
Branding
Linkedin Marketing
Twitter Marketing
Snowflake
Marketing Strategy
Project Management
Data Analysis
Financial Analysis
Budget Management
Social Media
Statistics
Foreign Policy
Market Research
Stata
R
Python
Matlab
Microsoft Excel
SQL
Google Adwords
Google Analytics
Digital Marketing
Policy Analysis
Public Relations
Corporate Branding
Content Development
Web Analytics
Social Media Marketing
Business-to-Business (B2B)
Event Management
Digital Media
Writing
Market Analysis
Strategic Communications
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Social Media Writing
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Discover more about Keysight TechnologiesWhat is Emily email address?
Email Emily at [email protected]. This email is the most updated Emily's email found in 2026.
How to contact Emily?
To contact Emily send an email to [email protected]. (updated on February 05, 2024)
What company does Emily work for?
Emily works for Keysight Technologies
What is Emily's role at Keysight Technologies?
Emily is Go-to-Market Manager
What is Emily's Phone Number?
Emily's phone (213) ***-*960
What industry does Emily work in?
Emily works in the Computer Software industry.
Emily Email Addresses
Emily Phone Numbers
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