Elodie Palacci

Elodie Palacci currently serves as the Global Omnichannel Director at GIVENCHY, where she leverages her extensive expertise in luxury goods, e-commerce, and client-centric strategies to drive the brand’s digital transformation and omnichannel growth. In this pivotal role, Elodie oversees the development and execution of a comprehensive 360° e-commerce strategy, ensuring alignment across digital platforms, retail stores, and concession channels. Her responsibilities include managing the global e-commerce P&L, guiding regional e-commerce teams, and shaping the overall .com roadmap to optimize customer engagement and revenue growth.

Elodie’s strategic focus extends to seamlessly integrating online and offline experiences, fostering a unified customer journey that enhances brand loyalty and maximizes sales opportunities across all touchpoints. Her expertise in web analytics, data mining, and CRM allows her to develop deep client insights, enabling personalized marketing initiatives and targeted customer service enhancements. She is also instrumental in orchestrating digital marketing campaigns and implementing innovative business intelligence solutions to monitor performance and identify growth opportunities.

Throughout her career, Elodie has successfully led key projects that elevate the luxury omnichannel experience, including the digitalization of client services, the enhancement of CRM platforms, and the optimization of retail and concession operations. Her leadership in managing cross-functional teams and her ability to translate data-driven insights into actionable strategies make her a vital asset in the luxury e-commerce landscape. With her comprehensive understanding of luxury retail, digital marketing, and project management, Elodie continues to shape the future of omnichannel excellence at GIVENCHY.