Elina Gress

Elina Gress currently serves as the Business Development Center Manager at Country Hills Ford, where she leverages her extensive expertise to drive dealership growth and enhance customer engagement. In this role, Elina oversees the strategic management of the Business Development Center (BDC), focusing on optimizing internet lead conversion rates and maximizing phone-up success. Her leadership has been instrumental in achieving a 40% internet lead-to-book ratio and a 60% phone-up to book rate, with corresponding improvements in sales conversion metrics such as a 9% internet lead-to-sold and 19% phone-up-to-sold rate in the last quarter.

Elina’s approach combines data-driven analysis with innovative sales strategies, utilizing CRM systems and campaign automation to streamline processes and improve customer retention. She actively collaborates with the sales team to share best practices, ensuring a cohesive effort in nurturing leads and closing deals. Her expertise in digital content creation, social media marketing, and video production supports targeted marketing campaigns that attract and engage prospective buyers across multiple channels.

By monitoring key performance indicators and analyzing sales performance metrics, Elina identifies areas for continuous improvement, implementing tailored coaching and process enhancements to elevate team performance. Her background in marketing strategy and customer relationship management (CRM) enables her to develop personalized communication strategies that foster long-term customer loyalty. With her results-oriented mindset and comprehensive skill set, Elina Gress plays a pivotal role in driving the dealership’s success in a competitive automotive market, consistently delivering measurable growth and operational excellence.