Eleonora Bourgoin

Eleonora Bourgoin currently serves as the Head of the Communication Office at the City of Lugano, where she leverages her extensive expertise in strategic communications to enhance the city's public engagement and institutional visibility. In this role, she oversees a diverse portfolio of projects, ranging from large-scale informational campaigns to multi-channel awareness initiatives that promote civic participation and transparency. Eleonora’s leadership ensures that each project aligns with the city’s strategic objectives, effectively utilizing media relations, internal communications, and crisis management strategies to foster a positive public image.

Her responsibilities include the planning, development, and execution of communication strategies that support the city’s initiatives, as well as managing public relations efforts to strengthen relationships with local media, stakeholders, and the community. As chief editor of the city’s institutional reviews, she ensures that all content accurately reflects Lugano’s values and priorities, while engaging a broad audience through compelling storytelling and strategic messaging. Her expertise in corporate and marketing communications, combined with her fluency in French, allows her to craft nuanced messages tailored to diverse audiences.

With a background rooted in writing and project design, Eleonora excels at guiding complex communication projects from conception through to execution, ensuring consistency and impact across all channels. Her skills in public speaking, media relations, and strategic communications position her as a key leader in shaping Lugano’s public narrative, fostering transparency, and promoting civic pride. Through her innovative approach and comprehensive understanding of communication dynamics, Eleonora Bourgoin continues to elevate the city’s profile both locally and internationally.