Elayne Feerick
Senior Category Manager Total Ireland at McCain Foods | Ireland
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Elayne Feerick, as Senior Category Manager for Total Ireland at McCain Foods, brings a wealth of expertise and strategic vision to her role. With over 30 years of experience in the Food and Drink industry, Elayne has developed a deep understanding of the FMCG landscape, consumer behavior, and retail dynamics. Her current position involves leveraging advanced market insights and shopper analytics to craft innovative category strategies that deliver a competitive edge for McCain Foods. She plays a pivotal role in translating consumer and shopper data into actionable insights, ensuring that category management initiatives are aligned with evolving market trends and customer needs.
Elayne is responsible for delivering a comprehensive category management service to strategic retail partners across Ireland, focusing on optimizing in-store Point of Purchase (POP) displays and enhancing the shopper journey. Her expertise in market insights, combined with her skills in brand equity and supply chain management, enables her to develop tailored solutions that drive sales growth and strengthen brand presence. Key projects under her leadership include implementing data-driven merchandising strategies, developing promotional campaigns that resonate with consumers, and enhancing the visibility of McCain’s product portfolio at the point of sale.
Her passion for bringing in-store experiences to life is complemented by her strategic approach to category development, ensuring that McCain Foods maintains its position as a market leader in frozen foods. With a keen eye on market trends and a strong foundation in business insights, Elayne continues to innovate and elevate the category management function, fostering long-term partnerships and delivering measurable business results.
Senior Category Manager Total Ireland at McCain Foods in July 2014 to Present
On Trade Sales and Marketing at Richmond Marketing in April 2013 to July 2014
Insight Manager - Pack, Price and Promotions at Britvic Ireland Ltd in February 2009 to April 2012
Category and Trade Marketing Manager Ireland at C&C Group in December 2000 to February 2009
Category Manager UK at Britvic Soft Drinks in March 1995 to December 2000
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Portobello Institute, July 2026
Chelmsford College, ACCA, July 1997 to July 2026
St John Payne, July 1982 to July 1987
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Fast-Moving Consumer Goods (FMCG)
Accounting
Category Management
Market Insights
Business Insights
Management
Change Management
FMCG
Forecasting
Trade Marketing
Customer Insight
Marketing
Supply Chain
Consumer Insight
Market Research
Pricing
Shopper Marketing
Brand Equity
Strategy
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Discover more about McCain FoodsWhat is Elayne Feerick email address?
Email Elayne Feerick at [email protected] and [email protected]. This email is the most updated Elayne Feerick's email found in 2026.
How to contact Elayne Feerick?
To contact Elayne Feerick send an email to [email protected] or [email protected]. (updated on February 22, 2025)
What company does Elayne Feerick work for?
Elayne Feerick works for McCain Foods
What is Elayne Feerick's role at McCain Foods?
Elayne Feerick is Senior Category Manager Total Ireland
What is Elayne Feerick's Phone Number?
Elayne Feerick's phone (**) *** *** 213
What industry does Elayne Feerick work in?
Elayne Feerick works in the Food & Beverages industry.
Elayne Feerick Email Addresses
Elayne Feerick Phone Numbers
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