Edwin Vandijken
Category Business Leader at Lantmännen Unibake | Amsterdam, North Holland, Netherlands
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Edwin Van Dijken currently serves as the Category Business Leader at Lantmännen Unibake, where he plays a pivotal role in shaping the strategic direction and growth of the company's Sweets & Savouries (pastry) and Fast Food (buns) categories across the BeNeFrItEs region. In this capacity, Edwin leverages his extensive expertise in category management, portfolio optimization, and new product development to drive value creation and enhance market share. His responsibilities encompass P&L management, ensuring that both B2B and B2C activation strategies are aligned with consumer trends and industry dynamics, particularly within foodservice and retail channels.
A seasoned allround marketer and innovation manager, Edwin excels at integrating strategic planning with creative execution, fostering a culture of innovation that results in compelling product offerings and impactful brand activations. His deep understanding of branding, brand architecture, and marketing communication enables him to craft compelling narratives that resonate with diverse customer segments. Edwin’s hands-on approach in trade marketing and project management ensures seamless execution of initiatives—from concept development to go-to-market strategies—delivering measurable business results.
With strong B2C and B2B experience in FMCG, food & beverages, Edwin is adept at navigating complex market landscapes, identifying emerging opportunities, and translating them into successful commercial strategies. His leadership style inspires teams to collaborate effectively, fostering a high-performance environment that emphasizes creativity, strategic thinking, and operational excellence. Fluent in French and deeply passionate about food innovation, Edwin Van Dijken continues to be a driving force behind Lantmännen Unibake’s growth and industry leadership in the bakery sector.
Category Business Leader at Lantmännen Unibake in January 2020 to Present
Project Manager Marketing | Business Development (interim) at Lantmännen Unibake in July 2019 to November 2019
Marketing Manager at Spadel in September 2008 to December 2018
Global Marketing Manager Paediatric Nutrition at Danone Medical Nutrition in March 2007 to August 2008
Marketing Manager (interim) at Spadel in March 2006 to August 2006
Marketing Manager International at FrieslandCampina in October 2005 to February 2006
Innovation Project Manager Health at FrieslandCampina in January 2005 to September 2005
Product Group Manager Health at FrieslandCampina in September 2003 to December 2004
Product Group Manager Mona desserts at FrieslandCampina in September 2002 to August 2003
Senior Product Manager Mona desserts at FrieslandCampina in January 2001 to August 2002
Group Product Manager Wines & Spirits at Sopexa in October 1999 to December 2000
Product Manager at L'Oréal in December 1995 to September 1999
Marketing & Sales Assistant at Nissin Foods in August 1993 to November 1995
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Hanze, Bachelor, July 1987 to July 1992
Ecole des Praticiens du Commerce International | Groupe ESSEC | Cercy Pontoise | France, July 1991
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Marketing Strategy
Innovation
Value Creation
Marketing Management
P&L Management
Brand Management
Business Development
Branding & Identity
Brand Architecture
Brand Development
Product Development
Marketing Communication
Market Research
Trade Marketing
Fast-Moving Consumer Goods (FMCG)
Food & Beverage
Project Management
People Management
Team Building
English
French
German
Management
Brand Activation
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Discover more about Lantmännen UnibakeWhat is Edwin Van Dijken email address?
Email Edwin Van Dijken at [email protected] and [email protected]. This email is the most updated Edwin Van Dijken's email found in 2026.
What is Edwin Van Dijken phone number?
Edwin Van Dijken phone number is +31613111405.
How to contact Edwin Van Dijken?
To contact Edwin Van Dijken send an email to [email protected] or [email protected]. If you want to call Edwin Van Dijken try calling on +31613111405. (updated on February 23, 2025)
What company does Edwin Vandijken work for?
Edwin Vandijken works for Lantmännen Unibake
What is Edwin Vandijken's role at Lantmännen Unibake?
Edwin Vandijken is Category Business Leader
What industry does Edwin Vandijken work in?
Edwin Vandijken works in the Consumer Goods industry.
Edwin Vandijken Email Addresses
Edwin Vandijken Phone Numbers
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