Donagh Henry
Global Brand Director Bushmills Irish Whiskey at Proximo Spirits | Ireland
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Donagh Henry currently serves as the Global Brand Director for Bushmills Irish Whiskey at Proximo Spirits, where he leads the strategic vision and execution of the brand’s international growth initiatives. In this pivotal role, Donagh oversees the development and implementation of comprehensive marketing strategies that resonate across diverse markets, ensuring Bushmills maintains its position as a leading premium Irish whiskey globally. His leadership extends to managing a dynamic global brand team, fostering collaboration with cross-functional partners, and aligning brand messaging with evolving consumer trends in the spirits industry.
With extensive experience in FMCG and spirits marketing, Donagh has a proven track record of driving brand development and business growth through innovative marketing communications, market research, and strategic brand positioning. His expertise in market entry strategies and local market distribution—particularly in Japan and South Korea—has provided him with valuable insights into consumer behavior and cultural nuances, enabling him to tailor campaigns that effectively engage target audiences worldwide. Fluent in Japanese and French, Donagh’s strong communication skills facilitate seamless collaboration with international partners and stakeholders.
Key projects under his leadership include the recent global relaunch of Bushmills’ core portfolio, integrating digital marketing initiatives and experiential campaigns to elevate brand awareness and consumer engagement. His deep understanding of the spirits category, combined with his skills in business strategy and brand management, positions him as a driving force behind Bushmills’ continued global success. Donagh’s passion for storytelling, combined with his expertise in FMCG marketing and brand development, ensures that Bushmills remains a distinguished and culturally relevant brand in the competitive Irish whiskey landscape.
Global Brand Director Bushmills Irish Whiskey at Proximo Spirits in April 2018 to Present
International Brand Development at Donagh Mc Henry Consulting in April 2017 to March 2018
Global Brand Director Powers, Paddy, Redbreast & Spot Irish Whiskeys at Irish Distillers Pernod Ricard in July 2014 to March 2017
Regional Director, Russia, E & Sth Ctrl Europe, France, Nordics & Global Travel Retail at Irish Distillers Pernod Ricard in February 2013 to June 2014
Regional Director, Asia Pacific, Africa/ME, India, Global Travel Retail at Irish Distillers Pernod Ricard in September 2006 to February 2013
Marketing Director at Pernod Ricard Korea in December 2004 to September 2006
Whisky Marketing Director at Pernod Ricard Asia in January 2002 to December 2004
Regional Manager, Asia Pacific & Africa at Irish Distillers Pernod Ricard in November 1997 to January 2002
Marketing Manager at Pernod Ricard Japan in November 1993 to November 1997
International Graduate Program at Irish Trade Board in September 1992 to October 1993
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INSEAD
Dublin City University, BA, August 1987 to August 1992
Newbridge College, August 1980 to August 1986
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FMCG
Management
Retail
Marketing Strategy
Wine
Marketing
Marketing Management
Brand Management
Marketing Communications
Customer Insight
Strategy
Market Research
Fast-Moving Consumer Goods (FMCG)
Business Strategy
Brand Development
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Discover more about Proximo SpiritsWhat is Donagh Henry email address?
Email Donagh Henry at [email protected], [email protected] and [email protected]. This email is the most updated Donagh Henry's email found in 2026.
What is Donagh Henry phone number?
Donagh Henry phone number is +353868594963.
How to contact Donagh Henry?
To contact Donagh Henry send an email to [email protected], [email protected] or [email protected]. If you want to call Donagh Henry try calling on +353868594963. (updated on June 17, 2025)
What company does Donagh Henry work for?
Donagh Henry works for Proximo Spirits
What is Donagh Henry's role at Proximo Spirits?
Donagh Henry is Global Brand Director Bushmills Irish Whiskey
What industry does Donagh Henry work in?
Donagh Henry works in the Wine & Spirits industry.
Donagh Henry Email Addresses
Donagh Henry Phone Numbers
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