Dom Roberts

Dom Roberts currently serves as the Creative Director and Founder of Mash Design Pty Ltd, where he leads a dynamic team dedicated to innovative visual communication and brand storytelling. In his role, Dom oversees the conceptualization and execution of comprehensive branding strategies, packaging design, and interior projects that seamlessly blend aesthetic appeal with strategic intent. His deep expertise in branding and identity development has helped numerous clients establish compelling market presence, while his proficiency in packaging design elevates product visibility and consumer engagement across diverse sectors, including wine, spirits, food, and hospitality.

At Mash, Dom is instrumental in driving creative strategy for both established brands and emerging startups, ensuring each project aligns with the client’s vision and market positioning. His leadership in art direction and visual communication has resulted in award-winning campaigns and iconic packaging solutions that resonate with target audiences. Dom’s hands-on approach involves collaborating closely with clients to craft tailored design solutions—whether it’s a striking label for a premium spirit or an immersive interior space for a hospitality venue—that communicate brand values and foster memorable experiences.

With over 18 years of international experience, Dom’s expertise spans advertising campaigns, illustration, typography, and artistic installations, allowing him to approach each project with a holistic perspective. His passion for innovative design, combined with his strategic insight, continues to position Mash Design as a leader in the creative industry, delivering impactful visual narratives that elevate brands and inspire audiences worldwide.