Diva Agarwal
UX Researcher & Strategist at Citi | United States
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Diva Agarwal is currently making significant strides as a UX Researcher and Design Strategist on the Experience Insights & Innovation team at Citi. With a robust background in user experience research spanning over six years, Diva leverages her expertise to drive early-stage, exploratory, and strategic UX research initiatives focused on personal banking and wealth management products. Her role is pivotal in understanding user needs and behaviors, which informs the design and development of innovative financial solutions that enhance customer satisfaction and engagement.
Diva's work involves a variety of methodologies, including empathy mapping and heuristic evaluations, which allow her to gain deep insights into user experiences and pain points. By employing techniques such as A/B testing and think-aloud protocols, she rigorously evaluates design concepts and prototypes, ensuring that they resonate with users and meet their expectations. Her proficiency in rapid prototyping and quality assurance testing further enhances her ability to iterate on designs quickly and effectively.
As a graduate of Carnegie Mellon University with a Master’s in Human-Computer Interaction, Diva combines academic rigor with practical experience, making her a valuable asset to the team. Her strategic approach to UX research not only informs product management decisions but also contributes to the overall vision of creating user-centric financial services. Passionate about innovation, Diva is dedicated to pushing the boundaries of user experience in the financial sector, ensuring that Citi remains at the forefront of delivering exceptional banking experiences.
UX Researcher & Strategist at Citi in August 2022 to Present
Lead UX Researcher at Young Adult Survivors United in January 2022 to August 2022
Graduate Student - Master of Human-Computer Interaction at Carnegie Mellon University School of Computer Science in August 2021 to August 2022
Senior Business Analyst at Lithia Motors, Inc. in January 2021 to June 2021
Lead Business Analyst at General Mills in February 2018 to June 2020
IT Support Analyst at Iowa State University in August 2016 to August 2017
Computer Engineering Intern at Clysar®, LLC in May 2016 to August 2016
Calculus Tutor at Iowa State University in January 2016 to May 2016
Cyber Security Research Assistant at Iowa State University in May 2015 to August 2015
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Carnegie Mellon University, September 2026
Iowa State University, Bachelor of Science, September 2026
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Trello
MURAL Digital Workspace
Miro Collaboration Platform
Zotero
Google Workplace
Figma (Software)
Service Design
Participatory Design
Empathy Mapping
Stakeholder Mapping
Customer Journey Mapping
Rapid Prototyping
User Personas
Diary Studies
Storyboarding
Card Sorting
Affinity Diagramming
User Interviews
A/B Testing
Competitive Analysis
Heuristic Evaluation
Survey Design
Think Aloud
Contextual Inquiry
Microsoft Excel
Data Analysis
Requirements Gathering
Client Relations
Agile
Financial Analysis
Strategic Planning
Business Analysis
User Stories
Wireframing
Product Management
User Acceptance Testing
Microsoft Office
Azure DevOps Server
Microsoft SQL Server
Microsoft Word
Microsoft PowerPoint
Tableau
JavaScript
HTML
Visio
SQL
Algorithm Design
Quality Assurance Testing
Sprint Planning
UAT Coordination
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Discover more about CitiWhat is Diva Agarwal email address?
Email Diva Agarwal at [email protected]. This email is the most updated Diva Agarwal's email found in 2026.
How to contact Diva Agarwal?
To contact Diva Agarwal send an email to [email protected]. (updated on August 25, 2024)
What company does Diva Agarwal work for?
Diva Agarwal works for Citi
What is Diva Agarwal's role at Citi?
Diva Agarwal is UX Researcher & Strategist
What is Diva Agarwal's Phone Number?
Diva Agarwal's phone (***) ***-*407
What industry does Diva Agarwal work in?
Diva Agarwal works in the Financial Services industry.
Diva Agarwal Email Addresses
Diva Agarwal Phone Numbers
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