Dirk Jaede

Dirk Jaede currently serves as a Director at KPMG in Deutschland, where he leverages his extensive expertise in retail industry consulting to deliver innovative solutions that drive business transformation and operational excellence. In his role, Dirk specializes in operational Business Intelligence (BI) and retail BI, leading initiatives that enable clients to harness data-driven insights for strategic decision-making. His deep understanding of supply chain analytics, store operations analytics, and customer intelligence allows him to develop tailored strategies that optimize retail performance, enhance customer experience, and mitigate risks.

A key focus of Dirk’s work involves implementing comprehensive BI centers of excellence, where he guides organizations through the design and deployment of data warehouse architectures, ETL processes, and data modeling techniques. His proficiency in risk scoring, loss prevention, and fraud detection helps clients strengthen their internal controls and safeguard assets. Additionally, Dirk’s expertise in market basket analysis and category management supports retailers in refining their merchandising strategies and improving cross-selling opportunities.

Strategically, Dirk advises on business reference modeling and BI roadmaps, aligning technology initiatives with overarching business goals. His skills in supplier portal solutions and supply chain management enable seamless integration across supply networks, fostering transparency and efficiency. With a strong management background and a focus on data integration, dashboard development, and management consulting, Dirk Jaede consistently delivers value-driven insights that empower retail clients to stay competitive in a rapidly evolving marketplace.