Dina Setianto

Dina Setianto currently serves as the Social Media Community Manager for Shell’s Asia Pacific region, where she plays a pivotal role in shaping and executing the company’s digital engagement strategies across a diverse array of markets. Her extensive experience at Shell—spanning over a decade—has equipped her with a deep understanding of the nuances involved in managing social media platforms within culturally rich and varied landscapes such as Indonesia, Singapore, Malaysia, Thailand, Brunei, India, Pakistan, the Philippines, Vietnam, New Zealand, Korea, and Japan. In her current role, Dina is responsible for developing comprehensive social media strategies that align with Shell’s overarching marketing objectives, supporting campaigns in the Retail and Lubricants sectors, and ensuring consistent brand messaging that resonates locally while maintaining global standards.

Her expertise extends to strategic planning, content creation, and community engagement, where she leverages her skills in editing, public relations, and external communications to foster positive brand reputation and customer loyalty. Dina is adept at crisis communications and reputation management, proactively addressing issues that arise in the dynamic social media landscape. She collaborates closely with cross-functional teams to deliver impactful marketing campaigns, utilizing her project management skills to ensure timely execution and measurable results. Her proficiency in talking points, public speaking, and communications planning further enhances her ability to represent Shell effectively across digital platforms. With her keen understanding of cultural sensitivities and digital trends, Dina continues to drive meaningful conversations and strengthen Shell’s presence in the Asia Pacific region, ensuring that the company’s social media voice remains authentic, engaging, and aligned with its corporate values.