Dimitra Psomopoulos

Q: What is Dimitra Psomopoulos email address?

Email Dimitra Psomopoulos at dpsomopoulos@ryerson.ca and dimitra.psomopoulos@loblaw.ca. This email is the most updated Dimitra Psomopoulos's email found in 2026.

Q: How to contact Dimitra Psomopoulos?

To contact Dimitra Psomopoulos send an email to dpsomopoulos@ryerson.ca or dimitra.psomopoulos@loblaw.ca. (updated on March 15, 2025)

Manager, Media Strategy at Loblaw Companies Limited | Toronto, Ontario, Canada

About Dimitra Psomopoulos

Dimitra Psomopoulos currently serves as the Manager of Media Strategy at Loblaw Companies Limited, where she plays a pivotal role in shaping the company's innovative approach to digital and media marketing. Leveraging over a decade of experience in the communications sector, Dimitra leads the strategic planning and execution of high-impact media campaigns for Loblaw’s diverse portfolio of brand partners. Her expertise in digital media, content marketing, and data analysis enables her to craft data-driven strategies that consistently outperform KPIs, often exceeding targets by 20% to 150%.

In her role, Dimitra manages an annual media budget ranging from $15 million to $20 million, ensuring optimal allocation across multiple channels including digital, social media, and emerging platforms. She has been instrumental in pioneering first-to-market activations with industry giants such as Google, Snapchat, and Pinterest, including launching Canada’s first Google Demand Generation campaign. Her innovative approach to media strategy not only drives brand awareness but also delivers measurable ROI, fostering long-term growth for Loblaw’s brand partners.

Dimitra’s leadership in digital strategy and her ability to identify emerging trends have positioned her as a key driver of Loblaw’s media innovation. Her skills in strategic planning, stakeholder collaboration, and digital marketing make her a valuable asset in navigating the rapidly evolving landscape of digital advertising. With a keen focus on leveraging data insights and industry best practices, Dimitra continues to elevate Loblaw’s media presence and set new standards for excellence in integrated media campaigns.

Dimitra Psomopoulos Work