Diane Bures
Area Director of Marketing at Pomeroy Lodging | Canmore, Alberta, Canada
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Diane Bures currently serves as the Area Director of Marketing at Pomeroy Lodging, where she plays a pivotal role in shaping the marketing communications strategy for the company's resorts vertical. With over 25 years of experience in building global brands, Diane brings a wealth of expertise in integrated marketing and brand management, honed through her previous role as Chief Growth Officer for a leading biosolutions agency. Her extensive background spans various industries, allowing her to leverage insights from consumer branding and competitive analysis to drive impactful marketing initiatives.
At Pomeroy Lodging, Diane is responsible for crafting the long-term marketing vision as the company expands its footprint in the hospitality sector. She is passionate about work and dedicated to enhancing the guest experience through innovative marketing strategies that resonate with target audiences. Her proficiency in marketing mix modeling enables her to analyze consumer behavior and optimize marketing investments effectively, ensuring that Pomeroy's resorts stand out in a competitive landscape.
Diane's leadership is characterized by her ability to inspire agency teams across Canada and the U.S., fostering collaboration and creativity to deliver compelling brand narratives. She is adept at utilizing social media platforms to engage with consumers, creating a cohesive brand presence that drives loyalty and enhances brand equity. As she continues to navigate the evolving landscape of the hospitality industry, Diane remains committed to elevating Pomeroy Lodging's marketing efforts, ensuring that the company not only meets but exceeds the expectations of its guests.
Area Director of Marketing at Pomeroy Lodging in December 2024 to Present
Chief Growth Officer at WS | Marketing With Soul in March 2022 to February 2024
VP, Client Partnerships at WS | Marketing With Soul in September 2020 to March 2022
Director, Consumer Marketing at Banff & Lake Louise Tourism in February 2018 to July 2020
Senior Manager, Consumer Marketing at Banff & Lake Louise Tourism in June 2016 to February 2018
Founder+President at SIDELIGHT in July 2012 to June 2016
Group Account Director (December 2011-June 2012) / Account Director (January 2007-December 2011) at McCann in January 2007 to June 2012
Account Supervisor at Highwood Communications Ltd in December 2002 to December 2006
Account Manager at AdFarm in April 2001 to December 2002
Advertising Executive at Palmer Jarvis Communications in January 1998 to March 2001
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Ryerson University, BAA
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Public Relations
Presentations
Passionate about Work
Marketing Mix Modeling
Market Planning
Consumer Branding
Strategic Marketing Management
Director level
Business Growth
Search Engine Optimization (SEO)
Growth Management
Analytical Skills
Branding
Leadership
Consumer Behavior
Marketing Leadership
Return on Investment
E-Commerce
Lead Generation
Cost Per Lead (CPL)
Strategic Communications
Marketing Strategy
Digital Marketing
Advertising
Brand Development
Integrated Marketing
Digital Strategy
Brand Management
Interactive Marketing
B2B
Brand Awareness
Creative Strategy
Internal Communications
Sponsorship
Employee Management
Marketing Research
Brand Architecture
Competitive Analysis
Coordinating Events
Business Planning
Onboarding
Project Management
Communications Planning
Operational Planning
Direct Marketing
Account Management
Event Management
Social Media Marketing
Online Advertising
Strategy
Social Media
Marketing
Online Marketing
Email Marketing
Strategic Planning
Management
Marketing Communications
Creative Direction
Strategy Execution
Microsoft Word
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What is Diane Bures email address?
Email Diane Bures at [email protected] and [email protected]. This email is the most updated Diane Bures's email found in 2026.
What is Diane Bures phone number?
Diane Bures phone number is (403) 992-7082.
How to contact Diane Bures?
To contact Diane Bures send an email to [email protected] or [email protected]. If you want to call Diane Bures try calling on (403) 992-7082. (updated on February 03, 2025)
What company does Diane Bures work for?
Diane Bures works for Pomeroy Lodging
What is Diane Bures's role at Pomeroy Lodging?
Diane Bures is Area Director of Marketing
What industry does Diane Bures work in?
Diane Bures works in the Marketing & Advertising industry.
Diane Bures Email Addresses
Diane Bures Phone Numbers
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