Diana Besson

Diana Besson currently excels as a Community Manager at Havas Paris, where she leverages her expertise to develop vibrant, engaging online communities for a diverse portfolio of brands. Her role involves a strategic blend of trend monitoring, community engagement, and content creation, ensuring that each brand maintains a compelling presence across social media platforms. Diana's deep understanding of social media algorithms and audience behavior allows her to craft tailored content strategies that boost engagement and foster authentic connections with followers.

At Havas Paris, she manages comprehensive editorial calendars, coordinating content production that includes copywriting, photo shoots, and video montages, all aligned with brand voice and campaign objectives. Her proficiency with tools like Adobe Creative Suite and Active Campaign enables her to produce high-quality multimedia content that resonates with target audiences. Additionally, Diana oversees performance tracking through detailed analytics, providing actionable insights to optimize ongoing campaigns and inform future strategies.

A key aspect of her role is mentoring junior community managers, guiding them through best practices in social media management, influencer collaborations, and content optimization. Her strategic recommendations often encompass social media advertising, influencer marketing, and cross-channel integration, ensuring holistic brand visibility. With a strong foundation in project management and digital marketing, Diana Besson continues to drive innovative social media initiatives, positioning her as a vital asset in Havas Paris’s creative ecosystem.