Dessa Samson
Experience Designer at Best Buy | Rochester, Minnesota, United States
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Dessa Samson is a seasoned Experience Designer at Best Buy, where she leverages a decade of design expertise to enhance user experiences across a vast retail landscape. Her current role is pivotal in driving innovative solutions that not only meet but exceed customer expectations. One of her most notable achievements includes the successful launch of a nationwide retail tool that spans over 1,000 stores, with projections indicating a significant revenue boost of $30-$50 million. This initiative exemplifies her strategic vision and ability to translate complex design concepts into actionable, revenue-generating tools.
Dessa’s empathetic approach to design is complemented by her talent for fostering collaboration among diverse teams. By aligning the UX direction of four distinct teams, she has effectively created a cohesive high-level vision that captures leadership attention and secures essential research support. Her collaborative spirit shines through her work with over 20 cross-functional teams, including designers, developers, product managers, content writers, and researchers. This synergy not only enhances the design process but also ensures that the end product resonates with users on multiple levels.
Her skill set is robust, encompassing wireframing, design thinking, and storytelling, as well as proficiency in industry-standard tools like Adobe Creative Suite and Sketch. Dessa’s commitment to design excellence and her role as a steadfast advocate for users position her as a key player in shaping the future of retail experiences at Best Buy. Through her efforts, she continues to push the boundaries of what is possible in user experience design, ensuring that every interaction is meaningful and impactful.
Experience Designer at Best Buy in August 2021 to Present
Product Design and Brand Strategy at BrandHoot in August 2016 to July 2021
Managing Editor at Tryon Media in December 2015 to May 2016
Editor of Greysolon.com at Tryon Media in December 2014 to November 2015
App Editor at Tryon Media in June 2014 to November 2014
App Editor Intern at Tryon Media in October 2013 to May 2014
Designer and Researcher at ISU Research Park in April 2012 to May 2013
Design Senator at Iowa State University Student Government in January 2011 to January 2013
Vice President of Design Council at Design Council, College of Design, Iowa State University in January 2011 to January 2013
Director of Music at Iowa State University Revival Magazine in October 2010 to May 2012
Graphic Design Intern at Pearson & von Elbe LLC in May 2011 to August 2011
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Iowa State University, Bachelor of Fine Arts (B.F.A.), July 2026
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Generative AI Tools
Artificial Intelligence (AI)
Qualitative & Quantitative Research Methodologies
Communication
Coaching
Management
Wireframing
UX Research
InVision
Design Thinking
Figma
Miro
Storytelling
Adobe Creative Suite
Graphic Design
InDesign
Typography
Web Design
Illustration
Logo Design
Magazines
Layout
Photography
Branding & Identity
Newsletters
Art Direction
Digital Photography
Sketching
Digital Illustration
User Interface Design
Packaging
Corporate Identity
Publications
Usability Testing
Photoshop
Illustrator
Adobe Illustrator
Squarespace
Visual Communication
Creative Direction
Sketch
User Experience Design (UED)
Remote User Testing
User-centered Design
User Experience (UX)
People Management
Diversity & Inclusion
Customer Journey Mapping
Artificial Intelligence for Design
Creative Process Development
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Discover more about Best BuyWhat is Dessa Samson email address?
Email Dessa Samson at [email protected] and [email protected]. This email is the most updated Dessa Samson's email found in 2026.
How to contact Dessa Samson?
To contact Dessa Samson send an email to [email protected] or [email protected]. (updated on August 26, 2024)
What company does Dessa Samson work for?
Dessa Samson works for Best Buy
What is Dessa Samson's role at Best Buy?
Dessa Samson is Experience Designer
What is Dessa Samson's Phone Number?
Dessa Samson's phone (218) ***-*298
What industry does Dessa Samson work in?
Dessa Samson works in the Graphic Design industry.
Dessa Samson Email Addresses
Dessa Samson Phone Numbers
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