Derek Yarnell
Independent Consultant at Yarnell Consulting | Bo'ness, Scotland, United Kingdom
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As the Annual Giving and Stewardship Manager at CancerCare Manitoba Foundation, Derek Yarnell plays a pivotal role in enhancing the organization’s fundraising efforts through a donor-centric approach. Leveraging his extensive background in direct response marketing from his tenure with Microsoft Canada, Derek has successfully translated his customer-centric mindset into effective relationship fundraising practices. This strategic shift has not only driven significant growth in annual giving revenue but has also laid a robust foundation for recurring and planned giving initiatives.
Derek is deeply committed to developing innovative stewardship strategies that foster long-term relationships with donors, recognizing that they are the lifeblood of the foundation. By implementing targeted communication tactics and personalized engagement plans, he has improved donor retention rates and enhanced the overall donor experience. His expertise in digital marketing and creative strategy allows him to craft compelling narratives that resonate with supporters, making them feel valued and connected to the mission of CancerCare Manitoba.
Key projects under Derek's leadership include the optimization of direct mail fundraising campaigns and the integration of digital strategies that amplify outreach efforts. His ability to analyze data and adapt strategies accordingly has resulted in improved net revenue, ensuring that vital resources are available for Manitobans diagnosed with cancer. With a focus on revenue generation and effective marketing communications, Derek continues to make a meaningful impact, driving the foundation’s mission forward and supporting the community in their time of need.
Independent Consultant at Yarnell Consulting in January 2025 to Present
Annual Giving / Stewardship Manager at CancerCare Manitoba Foundation in July 2016 to January 2025
Vice President Client Services at Direct Focus Marketing Communications in April 2015 to February 2016
Group Account Director at Direct Focus Marketing Communications in September 2012 to April 2015
VP, Group Account Director at Wunderman in August 2011 to April 2012
Group Account Director at Wunderman in July 2009 to August 2011
Account Executive - Account Director at MacLaren MRM in April 2002 to July 2009
Account Executive at OgilvyInteractive in August 2000 to May 2002
Marketing Associate at HarbourFront Centre in April 1998 to April 1999
Summer Camp Field Director at Fort Whyte Alive in April 1995 to August 1995
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Queen's University, BA(H), July 1990 to July 1994
Toronto Metropolitan University, Landscape Design for Climate Resilience, July 2026
Assiniboine College, Master Gardener Document of Achievement, July 2026
Schulich School of Business - York University, MBA, July 1996 to July 1998
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Leadership
Raiser's Edge
Data Analysis
General Data Protection Regulation (GDPR)
Direct Marketing
Digital Strategy
Planning Budgeting & Forecasting
Strategic Data Analysis
Individual Giving
Revenue Generation
Marketing Communications
Donor Relations
Product Innovation
Retention Strategies
Relationship Building
Budgeting
Marketing Strategy
Direct Mail
Brand Marketing
Communications Strategy
Public Speaking
Volunteer Management
Coaching
Team Management
Budget Management
Direct Mail Fundraising
Editing
Spreadsheets
Proofreading
Presentation Skills
Campaign Strategies
Project Management
Non-profit Fund Development
Analytical Skills
Customer Journeys
Copy Editing
Communication
Competitive Analysis
Team Leadership
Strategy
Relationship Marketing
Integrated Marketing
Digital Marketing
Email Marketing
CRM
Online Advertising
Advertising
Social Media Marketing
Marketing
B2B
Media Planning
Social Media
Customer Relationship Management (CRM)
Creative Strategy
Mobile Marketing
SEM
Online Marketing
Account Management
Analytics
Brand Development
Brand Management
Strategic Planning
Annual Giving
Lead Generation
Stewardship
Fundraising
ROI Optimization
Donor Solicitation
Creative Direction
Fundraising Campaign Management
Donor Communication
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What is Derek Yarnell email address?
Email Derek Yarnell at [email protected] and [email protected]. This email is the most updated Derek Yarnell's email found in 2026.
What is Derek Yarnell phone number?
Derek Yarnell phone number is (204) 807-1838.
How to contact Derek Yarnell?
To contact Derek Yarnell send an email to [email protected] or [email protected]. If you want to call Derek Yarnell try calling on (204) 807-1838. (updated on September 29, 2024)
What company does Derek Yarnell work for?
Derek Yarnell works for Yarnell Consulting
What is Derek Yarnell's role at Yarnell Consulting?
Derek Yarnell is Independent Consultant
What industry does Derek Yarnell work in?
Derek Yarnell works in the Marketing & Advertising industry.
Derek Yarnell Email Addresses
Derek Yarnell Phone Numbers
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