Dean Burns

Director of Marketing at Alcon | Roanoke, Texas, United States

About Dean Burns

Dean Burns is a seasoned Marketing Director at Alcon, bringing over 27 years of extensive experience in the healthcare sector, particularly within the medical device industry. His current role is pivotal, as he is responsible for driving an impressive $750 million in revenue through the strategic planning and execution of marketing initiatives for cataract surgical products. Dean leads a dynamic team of 10 brand professionals, where he fosters a collaborative environment to enhance brand visibility and market penetration. His expertise spans across various marketing disciplines, including campaign creation, omnichannel marketing strategies, social media engagement, and public relations, all tailored to resonate with healthcare professionals and patients alike.

At Alcon, Dean is not only focused on brand management but also on navigating the complex regulatory landscape associated with medical and biotechnology devices. His strong technical background in Chemistry and Microbiology, coupled with his business acumen from the Wharton School, empowers him to bridge the gap between scientific innovation and market needs. Key projects under his leadership have included the development of comprehensive marketing strategies that leverage clinical trial data and insights from key opinion leaders (KOLs) to inform product positioning and messaging.

Dean’s proficiency in marketing budget management and cross-functional team leadership has been instrumental in aligning diverse stakeholders towards common goals, ensuring that Alcon remains at the forefront of the surgical device market. His commitment to excellence and strategic vision continues to drive impactful results, solidifying Alcon’s reputation as a leader in cataract surgery solutions.

Dean Burns Work