David Lecian
Head of Field Sales - West at Peninsula Canada | Greater Vancouver Metropolitan Area
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As the Head of Field Sales - West at Peninsula Canada, David Lecian plays a pivotal role in driving the company's strategic growth and operational excellence within the Western Canadian market. Leveraging over 25 years of sales and marketing management experience, David leads a dynamic team of 16 Business Development Managers (BDMs), focusing on empowering small businesses to navigate complex HR and Health & Safety compliance requirements. His leadership is rooted in a deep understanding of B2B sales, outbound prospecting, and performance metrics, ensuring that each team member is equipped to deliver tailored solutions that meet client needs while fostering long-term relationships.
In his current role, David spearheads key projects aimed at expanding Peninsula’s footprint in the region, implementing innovative sales strategies, and leveraging CRM tools like Salesforce.com to optimize pipeline management and sales performance. His expertise in organizational leadership and embracing change allows him to adapt swiftly to evolving market conditions, ensuring his team remains agile and results-driven. David’s coaching philosophy emphasizes performance metrics and analytical skills, helping his team identify opportunities, overcome challenges, and consistently exceed targets.
Moreover, his strategic focus on D2C and outbound sales channels enhances Peninsula’s ability to reach small business owners directly, providing them with the essential support needed to stay compliant, productive, and profitable. With a passion for developing talent and fostering a high-performance culture, David Lecian continues to be a driving force behind Peninsula Canada’s success in delivering value-added HR and safety solutions to small businesses across Western Canada.
Head of Field Sales - West at Peninsula Canada in August 2024 to Present
National Director of Sales - Business Development at Staples Professional at Staples Professional in June 2020 to February 2024
Regional Director of Sales - Western Canada at Staples Professional in March 2013 to June 2020
Sales Manager, BC Division at Staples Professional in March 2008 to March 2013
National Director of Sales and Marketing at Canadian Springs in August 1995 to November 2007
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Carleton University, Bachelor of Arts - BA
Carleton University, Bachelor's degree
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Performance Management
Problem Solving
Key Performance Indicators
Succession Planning
Outsourced Marketing
Market Analysis
Sales Target Management
Record Of Success
Employee Engagement
Skill Development
Customer Acquisition
Methodology
Revenue Generation
Commerce
Marketing Strategy Development
D2C
Strategic Marketing
Marketing Leadership
Getting Things Done (GTD) Method
Conflict Resolution
Team Development
Performance Reviews
Go-to-Market Strategy
Inbound Sales
Outbound Sales
Market Penetration
Performance Metrics
Growth Strategies
Sales Analysis
Executive Team
Enablement
Communication
Written Communication
Strategy Alignment
Account Executives
Embraces Change
Leadership
Strategic Planning
Organizational Culture
Long-term Vision
People Development
Strategic Leadership
Sales Execution
Teamwork
Business Strategy
Presentation Skills
Interpersonal Skills
Organizational Leadership
Strategic Negotiations
Customer Experience
Market Research
Product Marketing
Relationship Building
Sales Leadership
Team Leadership
Business Acumen
Analytical Skills
Driving Results
Business Development
Sales Management
B2B
Management
Change Management
Sales
Business Planning
Recruiting
Coaching
Project Management
CRM
Sales Process
Account Management
New Business Development
Direct Sales
Salesforce.com
Sales Operations
Key Account Management
P&L Management
Sales Presentations
Customer Retention
Negotiation
Contract Negotiation
Solution Selling
Team Building
Sales & Marketing
Strategy
Training
Leadership Development
Salesforce Lightning Platform
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Discover more about Peninsula CanadaWhat is David Lecian email address?
Email David Lecian at [email protected] and [email protected]. This email is the most updated David Lecian's email found in 2026.
How to contact David Lecian?
To contact David Lecian send an email to [email protected] or [email protected]. (updated on March 15, 2025)
What company does David Lecian work for?
David Lecian works for Peninsula Canada
What is David Lecian's role at Peninsula Canada?
David Lecian is Head of Field Sales - West
What is David Lecian's Phone Number?
David Lecian's phone (416) ***-*259
What industry does David Lecian work in?
David Lecian works in the Executive Office industry.
David Lecian Email Addresses
David Lecian Phone Numbers
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