David Labanda

Why Atrivity? We help increase sales readiness of field forces and channels, boosting product launches, knowledge reinforcements, certifications, HCPs engagement and education. What it does: Atrivity identifies and fixes knowledge gaps using AI, gamification and mobile micro-learning. Teams compete in quiz challenges from their phones during idle moments, no classroom time needed. Content Strategy: AI generates quiz questions and micro-content from your existing training materials, product documentation and scientific references in multiple languages. Your content strategy scales automatically without manual effort. Training and Reinforcement: Smart repetition targets each person's weakest areas, repeating failed questions until mastered. Persistent gaps trigger personalized remediation content with verification tests, reducing critical knowledge gaps by up to 50%. Business Analytics: Analytics show exactly what each person knows and doesn't know, by topic, team and individual. Knowledge KPIs connect directly to commercial performance, giving leaders actionable data instead of assumptions. Product Marketing Support: Ensure your teams master product positioning, competitive differentiation, objections handling and value propositions. Measure alignment between your product marketing messages and what the field actually knows. Program and Project Management: Plan, launch and monitor knowledge programs with full visibility into participation, progress and outcomes. Manage multiple programs across teams, markets and languages from a single platform, with clear timelines and milestones. Integration: Works standalone or as a complement to your LMS/LXP, turning passive content consumption into verified, measurable knowledge tied to business results. Track Record: Trusted by 500+ companies worldwide including Sanofi, AstraZeneca and Roche, with 275M+ questions answered across Life Sciences, Tech, Insurance and more.