Daria Lim

Daria Lim currently serves as Senior Partner at Royal Spirit Group, where she leverages her extensive expertise in fashion design and industry leadership to drive strategic growth and innovation across the organization. In her role, Daria oversees key projects that focus on expanding the group's global footprint in the design, trading, and exportation of high-quality fashion apparel and accessories. Her deep understanding of womenswear, combined with her creative vision, enables her to guide the development of collections that resonate with international markets while maintaining the brand’s commitment to style and craftsmanship.

At Royal Spirit Group, Daria plays a pivotal role in fostering strategic partnerships across Asia, optimizing nominated manufacturing facilities, and ensuring the seamless execution of export trade operations. Her proficiency in customer experience and quality of service (QoS) standards helps elevate the group's reputation among major labels worldwide. She is also instrumental in implementing innovative supply chain solutions and managing cross-functional teams to enhance operational efficiency and product excellence.

With over 15 years of experience in fashion design and accessories, Daria’s expertise spans from womenswear to fashion consulting and shoe design. Her background as a graduate of the Royal College of Art has imbued her with a keen eye for detail and a passion for creating unique, stylish designs that set trends rather than follow them. As a leader, she is committed to nurturing talent within her team, fostering a culture of innovation, and maintaining Royal Spirit Group’s position as a market leader in the competitive fashion industry.