Daria Hashchak

Daria Hashchak is a seasoned Ukrainian Product Designer based in Berlin, bringing over 17 years of comprehensive experience in the design industry. Currently operating as a Freelance Product Designer, Design Lead, and Project Manager, Daria specializes in crafting innovative product, brand, and marketing designs that resonate with both users and business objectives. Her current role involves collaborating with startups and established companies on a contract basis, often at the critical early stages of product development—from initial concept to MVP validation. Daria’s expertise in framing and validating MVPs is instrumental in helping startups navigate the uncertainties of market fit, ensuring that design strategies align with business goals and user needs.

In her freelance practice, Daria leverages her deep knowledge of design strategy, user-centered design, and interaction design to deliver impactful solutions across diverse industries such as e-commerce, HORECA, marketplaces, and logistics. She excels at optimizing design processes, fostering a product mindset, and driving results-oriented collaboration among cross-functional teams. Her proficiency with tools like Photoshop, Sketch, and InVision enables her to create responsive web designs and prototypes that effectively communicate concepts and facilitate stakeholder buy-in. As a project manager, she ensures seamless coordination, timely delivery, and alignment of project goals, all while maintaining a keen focus on user experience and business value. Daria’s holistic approach to design—combining strategic thinking with hands-on execution—continues to empower her clients to launch successful products that stand out in competitive markets.