Danielle Lacina

Danielle Lacina is a dedicated and motivated Senior Associate within Spark Foundry’s Video Investment Group, where she plays a pivotal role in shaping innovative media strategies for high-profile clients such as Kimberly Clark and Molson Coors. Her current role involves managing and optimizing video media investments across multiple platforms, ensuring that each campaign aligns with clients’ brand objectives and delivers measurable results. Danielle’s expertise in media planning and buying, combined with her proficiency in tools like Mediaocean, allows her to execute complex campaigns with precision and efficiency.

At Spark Foundry, Danielle is deeply involved in developing data-driven media solutions that leverage the latest trends in digital and traditional video advertising. Her keen attention to detail and strong time management skills enable her to coordinate seamlessly with creative teams, media vendors, and clients, ensuring that every aspect of the campaign—from media placement to performance analysis—is executed flawlessly. She is also instrumental in conducting market research and merchandising analyses, applying her knowledge of retail and visual merchandising to craft compelling narratives that resonate with target audiences.

Danielle’s passion for advertising is complemented by her collaborative approach and leadership qualities. She thrives in a dynamic environment, constantly seeking opportunities to learn and grow within the industry. Her interest in integrating innovative media tactics with strategic planning positions her as a valuable asset to Spark Foundry’s Video Investment Group, where she continues to develop her expertise in media buying, campaign optimization, and client relationship management. Her dedication and creative mindset make her a promising professional in the ever-evolving landscape of advertising.