Daniela Horoback
Salesforce Marketing Cloud Developer at CI&T | São Paulo, São Paulo, Brazil
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Daniela Horoback is a seasoned Salesforce Marketing Cloud Developer at CI&T, bringing over 20 years of extensive experience in Sales, CRM, and Marketing strategies within multinational environments. Her expertise lies in customer behavior analysis and lifecycle value optimization, where she has successfully defined and implemented lifecycle marketing rules. Daniela's focus on creating integrated marketing campaigns is pivotal in driving customer acquisition, retention, and loyalty, ensuring that businesses not only attract new customers but also foster repeat business.
In her current role, Daniela is responsible for supervising the execution, monitoring, and measurement of marketing campaigns, ensuring that they align with organizational guidelines and objectives. She leverages her proficiency in tools like Braze and Unica Campaign to design targeted campaigns that resonate with specific market segments. By employing a blend of online and offline strategies, Daniela crafts ad hoc campaigns that are tailored to meet the unique needs of diverse customer bases.
Her commitment to excellence extends to talent development, as she actively recruits and trains team members to ensure the successful implementation of marketing initiatives. Daniela’s analytical skills in Business Intelligence enable her to compile regular reports that provide insights into campaign performance, allowing for data-driven decisions that enhance future marketing efforts. With a strong foundation in CRM and B2B marketing, she continues to innovate and push the boundaries of effective marketing strategies, making her a valuable asset to CI&T and its clients.
Salesforce Marketing Cloud Developer at CI&T in May 2022 to Present
Marketing Coordinator at Plusoft in February 2022 to May 2022
Marketing / CRM Specialist at Dasa in March 2020 to February 2022
Marketing Specialist at Claro Brasil in April 2017 to March 2020
Marketing Specialist at Stefanini in September 2016 to December 2016
CRM,IBM Campaign and Silverpop Consultant at TRISCAL in June 2016 to September 2016
Business Consultant at IBM in December 2014 to June 2016
Business Analyst at Keyrus in September 2013 to December 2014
Business Consultant at Peppers & Rogers Group in May 2012 to September 2013
Marketing Analyst (CRM) at LuizaCred in August 2010 to May 2012
Business Inteligence Analyst at Accor Hospitality in March 2007 to August 2010
Customer Care Analyst at Accor Hospitality in June 2005 to March 2007
Loyalty Assistant at Accor Hospitality in January 2002 to June 2005
Reservations Assistant at Accor Hospitality in January 2001 to January 2002
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Centro Universitário Senac, Post Graduation in Marketing, August 2026
FIA - Fundação Instituto de Administração, Extension course, August 2026
Centro Universitário Ibero-Americano, Post - Graduated, August 2026
Faculdades Tancredo Neves, Bachelor, August 2026
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Braze
Resolução de problemas
Automação de marketing
Requisitos de negócio
AMPscript
CRM
Business Intelligence
Marketing
Direct Marketing
Management
Lead Generation
Competitive Analysis
Sales
Sales Operations
Training
Microsoft Office
Hotels
Customer Relationship Management (CRM)
SQL
Unica Campaign
Silverpop Engage
Translation
Data Analysis
Marketing digital
Satisfação do cliente
Programas de fidelização
Comércio eletrônico
Operações de marketing
Gestão de campanha
E-mail marketing
Marketing B2B
Google Analytics
Gestão de produtos
Python
Tableau
Retenção de clientes
Gestão de projetos
Marketing B2C
Marketing estratégico
Planejamento de mercado
Análise de rede
Salesforce
Salesforce Marketing Cloud
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Discover more about CI&TWhat is Daniela Horoback email address?
Email Daniela Horoback at [email protected] and [email protected]. This email is the most updated Daniela Horoback's email found in 2026.
What is Daniela Horoback phone number?
Daniela Horoback phone number is 11993157255.
How to contact Daniela Horoback?
To contact Daniela Horoback send an email to [email protected] or [email protected]. If you want to call Daniela Horoback try calling on 11993157255. (updated on December 03, 2024)
What company does Daniela Horoback work for?
Daniela Horoback works for CI&T
What is Daniela Horoback's role at CI&T?
Daniela Horoback is Salesforce Marketing Cloud Developer
What industry does Daniela Horoback work in?
Daniela Horoback works in the Information Technology & Services industry.
Daniela Horoback Email Addresses
Daniela Horoback Phone Numbers
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