Daniela Arcos, Retail Media Lead, CRM & Site.  at Mattel Latin America

Daniela Arcos

Retail Media Lead, CRM & Site. at Mattel Latin America | Mexico

Profile last verified August 2026
Marketing & Advertising Verified Profile Mexico OBS Business School
Verified

Personal Email

***@gmail.com

Personal • High Confidence

Phone Number

044*****

Mexico • Mobile

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Daniela Arcos holds the professional credential of Retail Media Lead, CRM & Site at Mattel Latin America within the marketing and advertising industry. She draws on her academic training from OBS Business School to oversee digital customer relationship management and website optimization initiatives for the global entertainment company. Her work focuses on aligning retail media strategies with localized consumer engagement efforts across Mexico.

BEST APPROACH TO REACH Daniela Arcos

Target Daniela Arcos via phone call or personal email, as our internal data indicates high reliability through those channels, and structure your outreach around her current leadership of Mattel Latin America’s retail media and CRM programs to secure a timely response.

Daniela Arcos Socials
Daniela Arcos Work Experience

Retail Media Lead, CRM & Site. at Mattel Latin America in April 2025 - Present

Media Lead at Mattel Latin America in February 2024 - April 2025

Sr Associate Digital Marketing at Mattel Latin America in June 2022 - February 2024

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Business Unit Ecommerce- Infant Nutrition at Nestlé in November 2021 - June 2022

Trade Marketing eCommerce at Hasbro in March 2021 - November 2021

Media Specialist at Hasbro in October 2018 - March 2021

Assistant Marketing at Hasbro in November 2017 - October 2018

Intern Marketing Hasbro Gaming at Hasbro in June 2016 - November 2017

Daniela Arcos Education

OBS Business School, Master Digital Marketing, Growth Hacking & Ecommerce, January 2022 to January 2023

Universitat de Barcelona, Master Marketing Digital, Ecommerce & Growth hacking, January 2022 to January 2023

Universidad Anáhuac, Administración y Dirección de Empresas, January 2014 to January 2018

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Universidad Anáhuac México, Diplomado de Liderazgo Empresarial, January 2015 to January 2016

Daniela Arcos Skills
Microsoft Office Servicio de atención al cliente Administración y dirección de empresas Microsoft Excel Gestión de proyectos Planificación estratégica Microsoft Word Liderazgo Ventas Oratoria Marketing Negociación Liderazgo de equipos Trabajo en equipo
About Daniela Arcos’s Current Company
Mattel Latin America

We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Discover more about Mattel Latin America
Daniela Arcos’s Colleagues
Alejandro Barboza

Alejandro Barboza

General Escobedo, Nuevo León, Mexico

Sr Supervisor P&C | HR Operations

Labor Relations HRBP at Mattel, Inc.
(February 2022 – Present)

Country Manager Greece-Cyprus & Balkans at Mattel, Inc.

Country Manager Greece-Cyprus & Balkans at Mattel, Inc.
(July 2020 – Present)

Benjamin Hopkins

Benjamin Hopkins

Los Angeles, California, United States

Entertainment Partnerships @ Mattel

Entertainment Partnerships at Mattel, Inc.
(November 2021 – Present)

Deidre Osei

Deidre Osei

Los Angeles, California, United States

Business-Grounded. Community-Driven.

Impact Alchemist at Talawah Impact
(August 2024 – Present)

Brenda Soto

Brenda Soto

Mexico City Metropolitan Area

PMP, Msc in Management

IT Manager at Mattel, Inc.
(June 2023 – Present)

Jhony Gutierrez

Jhony Gutierrez

Los Angeles Metropolitan Area

Global Corporate Communications at Mattel, Inc. | Social & Digital Creative Strategist | Marketing, Comms, Brand Reputation Management | Bilingual

Sr. Global Corporate Communications Manager at Mattel, Inc.
(October 2023 – Present)

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Frequently asked questions about Daniela Arcos

What is Daniela Arcos email address?

Email Daniela Arcos at [email protected] and [email protected]. This email is the most updated Daniela Arcos's email found in 2026.

What is Daniela Arcos phone number?

Daniela Arcos phone number is 0445527607956.

How to contact Daniela Arcos?

To contact Daniela Arcos send an email to [email protected] or [email protected]. If you want to call Daniela Arcos try calling on 0445527607956.

What company does Daniela Arcos work for?

Daniela Arcos works for Mattel Latin America.

What is Daniela Arcos's role at Mattel Latin America?

Daniela Arcos is Retail Media Lead, CRM & Site.

What industry does Daniela Arcos work in?

Daniela Arcos works in the Marketing & Advertising industry.

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