Daniel Poltronieri
Head of Alcohol Emerging Category & Capabilities Development at Coca-Cola HBC | Amsterdam, North Holland, Netherlands
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Daniel Poltronieri currently serves as the Head of Alcohol Emerging Category & Capabilities Development at Coca-Cola HBC, where he plays a pivotal role in shaping the company's strategic approach to the rapidly evolving Ready-to-Drink (RTD) segment across European markets. In this capacity, Daniel leverages his extensive expertise in business development, commercial strategy, and product marketing to drive growth within this dynamic category. His leadership focuses on developing innovative go-to-market strategies, optimizing price positioning, and expanding distribution channels—particularly within the On-Premise and Wholesale channels—ensuring Coca-Cola HBC remains at the forefront of the premium spirits and RTD landscape.
A key aspect of Daniel’s role involves spearheading capabilities development for the premium spirits portfolio through initiatives like the Premium Spirits Academy. This program enhances team skills in luxury branding, B2B sales, and execution excellence, fostering a culture of continuous learning and high performance. His strategic focus on business development and market penetration is complemented by his proficiency in managing cross-functional teams, leading indirect sales efforts, and executing impactful marketing campaigns that resonate with consumers and trade partners alike.
With a background rooted in luxury branding, sales management, and leadership, Daniel’s expertise enables him to navigate complex market dynamics and identify emerging trends within the beverage industry. His ability to blend commercial acumen with a deep understanding of consumer preferences positions him as a key driver of Coca-Cola HBC’s growth in the premium RTD segment, ensuring the company’s offerings meet the evolving demands of modern consumers while maintaining a competitive edge in the industry.
Head of Alcohol Emerging Category & Capabilities Development at Coca-Cola HBC in March 2024 to Present
Sr Product Owner, Sales Technology & Transformation at Diageo in January 2023 to February 2024
Head of Distributors & Convenience Stores at Diageo in October 2021 to December 2022
Sr Trade Marketing Manager, Luxury Brands at Diageo in January 2020 to September 2021
Trade Marketing Manager, Luxury Brands at Diageo in May 2018 to December 2019
Trade Marketing Manager, Premium Brands at AB InBev in January 2016 to May 2018
New Business Development Manager, Chopp Brahma at AB InBev in January 2014 to December 2015
New Business Development Coordinator, Chopp Brahma at AB InBev in March 2013 to December 2013
Sales Supervisor at AB InBev in November 2011 to February 2013
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Insper Instituto de Ensino e Pesquisa, MBA, August 2026
PUC Minas, Bachelor's degree, August 2026
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Retail Execution
eB2B
Digitization
On Trade
Brand Activation
Contract Management
Sales Operations
Channel Management
Luxury
Premium
S&OP
Route to Market
Distributors
Indirect Sales
Convenience
Transformação digital
Execução de vendas
B2B
Liderança
Gestão de projetos
Gestão de pessoas
Operações de vendas
Gestão de vendas
Sales Process
Team Management
Retail
Distribution Center Operations
Trade Marketing
On-Premise Channel
Wholesale
PDCA
Off-Premise Channel
Return on Investment
Beverage Industry
White Belt
Franchising
Six Sigma
New Business Development
Marketing Management
Desenvolvimento de novos negócios
Marketing comercial
Business Planning
Strategic Planning
Negotiation
Gestão de equipes
Planejamento empresarial
Negociação
Vendas
Liderança de equipe
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Discover more about Coca-Cola HBCWhat is Daniel Poltronieri email address?
Email Daniel Poltronieri at [email protected] and [email protected]. This email is the most updated Daniel Poltronieri's email found in 2026.
How to contact Daniel Poltronieri?
To contact Daniel Poltronieri send an email to [email protected] or [email protected]. (updated on March 07, 2025)
What company does Daniel Poltronieri work for?
Daniel Poltronieri works for Coca-Cola HBC
What is Daniel Poltronieri's role at Coca-Cola HBC?
Daniel Poltronieri is Head of Alcohol Emerging Category & Capabilities Development
What is Daniel Poltronieri's Phone Number?
Daniel Poltronieri's phone (**) *** *** 114
What industry does Daniel Poltronieri work in?
Daniel Poltronieri works in the Food & Beverages industry.
Daniel Poltronieri Email Addresses
Daniel Poltronieri Phone Numbers
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