Dana Smith

Movement Strategy is the social media agency behind the best brand social channels. As an independent agency founded in 2008, our growth over the past decade has been fueled by best-in-class work, a passion for social media, word of mouth from partners, and industry recognition. With teams of social media experts and content creators in New York, Los Angeles, and Denver, our 90 employees create award-winning work that spans from large brand campaigns to daily community engagement for clients including Netflix, Amazon, WarnerMedia, Klarna, and more. While we believe in doing the best work, we don’t hate award recognition or a shiny trophy, and in 2020, we received wins at The Shorty Awards, Promax, The ADDY Awards and The OMMA Awards in multiple digital and social media categories. What makes our social media agency unique is our belief in the power of a brand’s owned social channels, and our expertise and experience in unleashing the possibilities of those channels. How? It all starts with a deeply developed social persona that breaks through the feed. This social persona is then brought to life through the creative, production and digital content teams who work in close partnership with influencer and paid media teams to amplify the efforts, as well as the data and insights team, who ensure constant learning and optimization. We are committed to being a leading agency not only in our client work, but also in increasing diversity and representation within the advertising industry. We release quarterly DEI reports, are continually supporting anti-racist organizations and causes and have created partnerships with schools to support minority students through scholarships, internships and ongoing learning partnerships.