Curtis Lang

The year 1978 represented a major milestone for Subaru; this was the year our vehicles were first sold through our dealers in Canada. As was our style, we set about introducing drivers here to a series of strikingly original and engaging models including the Subaru Brat (1978), the Justy (1984) and the XT (1985). In 1989, the responsibility for importing Subaru cars here was taken over by Subaru Canada, Inc. (SCI), a subsidiary of Subaru Corporation (formerly Fuji Heavy Industries). That year, total sales for Subaru in Canada amounted to 6,172 vehicles; in 2021, we sold 56,870 vehicles, showing positive sales momentum despite a challenging business climate. Today, we have corporate offices in Toronto, Montreal and Vancouver, as well as 95 authorized dealers from coast-to-coast.