Cord Barham

Cord Barham currently serves as the Steel and Metal Specialist-Account Manager at Hilti, where he leverages over 17 years of extensive sales experience to drive strategic growth and strengthen client relationships within the construction and manufacturing sectors. In this role, Cord demonstrates a deep expertise in solution selling, focusing on the promotion and demonstration of Hilti's innovative INP products tailored for steel and metal applications. His proficiency in technical product knowledge allows him to effectively communicate complex solutions to trade professionals, ensuring they understand the value and application of Hilti’s offerings in their projects.

A key aspect of Cord’s role involves negotiating discounts and managing profit margins within a diverse portfolio of accounts, balancing customer needs with company objectives. He is responsible for achieving fleet and general sales targets, while also focusing on specific INP product penetration to foster sustained account growth. His approach combines strategic account management with proactive business development, including new account acquisition and expanding existing client relationships through targeted solution selling.

Cord’s expertise extends to understanding trade-specific applications, enabling him to identify opportunities for product innovation and tailored solutions that meet the unique demands of each project. His skills in contract negotiation, B2B sales, and talent acquisition complement his ability to manage complex sales cycles and deliver value-driven results. As a resourceful team member and effective communicator, Cord’s logical and efficient approach to problem-solving ensures consistent achievement of sales targets and long-term client satisfaction, making him a vital asset in Hilti’s ongoing growth within the steel and metal construction markets.