XInfluence

XInfluence is an Influencer marketing SaaS/managed service platform that provides users with the ability to run influence marketing campaigns; from concept through to full post campaign analytics. This includes pre-campaign influencer audits and scoring of over 98m global influencers, and end to end analysis of the client/influencer journey. Xi offers the industry’s most in-depth, transparent, digital sales reporting and optimisation, alongside an industry first…. ‘XPass’, a trackable, mobile wallet card, enabling clients to measure in-store sales, whilst also offering the ability to re-target engaged users by time and location without the need of IDFA's or cookies. XPass can be used to measure the success of Xi's own influencer marketing campaigns in brick and mortar stores and can also be offered as a standalone product to other digital, mobile, press or OOO organisations to measure their campaign success in store.