Upshot
We use creativity, digital fluency, and cultural agility to lead brands through a world of change and unleash their full potential. As a full-service advertising and activation agency, we find clarity and opportunity in a world where commerce, culture, media, and technology have blurred conventional boundaries. For brands like Corona Extra, Google, Quaker, Newell, Bibigo, Therma-Tru and Karo we develop brand-building ideas that break conventions, inspire participation, and build equity. Since our founding in 1994 by members of the LGBTQ community, Upshot has set out to create a creative agency fueled by cultural curiosity and a progressive mindset. In fact, 6 of the 8 members of our executive leadership team identify as female or a member of the minority community. We are proud to be one of a select group of agencies to participate in BLAC: Building Leaders and Creators, an internship program focused on bringing more Black talent to the advertising industry. Upshot is a member of Advantage Solutions, the leading provider of outsourced sales and marketing solutions to consumer goods companies and retailers.
Free account • No credit card • 5 profiles/day
Advertising Services
82 Employees
Found
Founded 1994
10 Similar
Companies
Upshot Technology Stack
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Frequently asked questions about Upshot
Who is the CEO of Upshot?
Amanda Kopkin is the CEO of Upshot.
Who are the decision makers in Upshot?
The decision makers in Upshot are Mika Tuunanen, Amanda Kopkin, Alexandre Pires, etc. Click to Find Upshot decision makers emails.
What services does Upshot Agency offer?
Upshot Agency is a full-service advertising and activation agency that specializes in a wide range of services including influencer marketing, brand activation, content marketing, social media marketing, digital marketing, and eCommerce solutions. We also focus on creative development, shopper marketing, and B2B marketing, ensuring that we cater to various business needs across different industries.
How does Upshot Agency approach brand activation?
At Upshot Agency, we believe that brand activation is about creating meaningful connections between brands and their consumers. Our approach involves understanding the target audience through thorough research and trendspotting, followed by the development of creative campaigns that resonate with consumers. We utilize various channels, including mixed media and retail media, to ensure that the brand message is effectively communicated and engages the audience.
What industries does Upshot Agency support?
Upshot Agency supports a diverse range of industries, including health and wellness, consumer packaged goods (CPG), retail, and B2B sectors. Our expertise in these areas allows us to tailor our marketing strategies to meet the unique challenges and opportunities within each industry, ensuring that our clients can navigate change and achieve their business goals.
Can Upshot Agency help with eCommerce strategies?
Yes, Upshot Agency offers comprehensive eCommerce solutions designed to enhance online sales and improve customer engagement. Our team leverages digital marketing techniques, content marketing, and social media strategies to drive traffic and conversions for eCommerce businesses. We also focus on user experience (UI/UX) to ensure that online shopping is seamless and enjoyable for consumers.
What is the role of influencer marketing in Upshot Agency's strategy?
Influencer marketing plays a crucial role in our overall strategy at Upshot Agency. We recognize the power of influencers in shaping consumer perceptions and driving brand awareness. Our team identifies the right influencers for each brand, develops authentic partnerships, and creates engaging content that resonates with their followers. This approach helps brands reach new audiences and build credibility in their respective markets.
How does Upshot Agency ensure cultural agility in its campaigns?
Cultural agility is at the core of Upshot Agency's philosophy. We conduct extensive research to understand cultural trends and consumer behavior across different demographics. By being attuned to the cultural landscape, we can create campaigns that are not only relevant but also resonate deeply with diverse audiences. This ensures that our clients' messages are impactful and culturally sensitive, allowing them to connect with consumers on a more personal level.
What is Upshot Contact number?
You can contact Upshot at 312-943-0900. For faster support, we recommend reaching out via email or the contact form on their website.