The Nursery Research & Planning

Research that helps brands grow We are specialists in brand and brand communications research. We chose the name carefully: everything we do is designed to help brands grow. We are constructive, developmental and helpful, so you get research that helps your brands flourish. Our constructive approach makes us inspiring partners. We're always looking for potential in our clients' brands, for opportunities to connect with your customers and make your brands and communications more meaningful and motivating. We believe that to understand how brands work and how they communicate you also need to understand your customers and how they think and behave. Only then can we work out how your brand will best fit into their lives. So we offer a range of products designed to look at people, brands and communications from every angle and identify the potential in every situation. We have a great team of specialist researchers who spend every working day thinking about brands and brand communications. We understand that to be helpful research has to inspire our clients to make confident decisions. We don't believe in reportage: we offer our opinion at every stage from brief to feedback. We see it as our responsibility to challenge assumptions and make clear, evidence-based recommendations.