The International Mystery Shopping Alliance

IMSA was created in 2003 to fill the need for quality mystery shopping services across the world using experienced and expert local agencies. All IMSA members are major mystery shopping companies with local knowledge, global coverage. Global coverage IMSA covers the world through its member companies and contracted associates. All members share agreed high working quality standards, providing common technical and communications platforms for all projects, whether ad hoc or continuous. The result is a client–orientated, expert and flexible solution globally, and for each country. IMSA already has more mystery shoppers [over 500,000] and conducts more mystery shopping visits [2 million+ annually], than any other mystery shopping supplier. And our business continues to grow. Local Knowledge All IMSA members offer mystery shopping and related services for local as well as global projects. IMSA provides the most reliable, advanced, and actionable mystery shopping services, contacting our clients, wherever they are; and their points of customer contact and sale, wherever they are located around the world. All IMSA members are major mystery shopping companies in their own territories with practical working knowledge and experience of local geography, languages, customs, and working practices.