The Fantastic Tavern

The Fantastic Tavern is a meeting of minds online and at welcoming hostelries; a community of brand and agency digital planners & creatives who share insights, expertise, experience and beer. The TFT was founded in 2008 with the objective of creating a forum for sharing without any other intent (sales) and to bring an eclectic audience to bear on the content we discuss. There have been at least eight well attended gatherings of the Fantastic Tavern in both London and New York. For each gathering, we select a theme that is believed is relevant (to the digital zeitgeist) and will inspire both contributions and debate. The format of each gathering is dependant on the content but is always interactive (and often irreverent). Every theme could broadly fall into a broad category from Innovation, Effectiveness and Craft. There are no real rules for inclusion in the Fantastic Tavern community as we’ve never needed to have any. However, there is a truth that we hold on to; this is a community for learning and sharing not selling. If attendees and members (we call them Taverners) want to get more specific or have a more opportunistic conversation, that can be arranged – for example, we have run one very intense ‘VIP’ dinner about Multi-variate Testing as a consequence of a more general ‘optimisation’ debate. Who should does The Fantastic Tavern appeal to? - Digital creatives and practitioners including animators, designers, UX, copywriters etc - Planners – both agency and client side - Ebusiness Managers - Ecommerce managers - ECRM managers - Multi-channel managers - Specialist agency-types - Interactive agency-types - Start ups and entrepreneurs - Technical innovators - People who are fascinated by digital culture