The ATO Co Ltd.

ATO (Ad Text Optimization) is recognised as best-practice copywriting for brands advertising on Google AdWords. ATO combines Behavioural Science learning and insights, which govern decision making, with the proven principles of brand/direct response copywriting and the science of Google algorithms. ATO is proven to improve results across the range of analytics and ROI, while also enhancing brand values and upstream brand assets. ATO also places Behavioural Science within the orbit of testing and analytics, opening up new volumes of data that shine a new light into how Behavioural Science messaging affects Google AdWords performance. ATO's benefits can be delivered in two ways: ATO training workshops ATO copywriting service