Rocket Fuel Inc.

About Rocket Fuel Inc.

Rocket Fuel is now a part of Sizmek.

Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire. In the digital world, creating impressions that inspire is vital to building meaningful, long-lasting relationships with your customers. Sizmek provides powerful, integrated solutions that enable data, creative, and media to work together for optimal campaign performance across the entire customer journey. Our AI-driven decisioning engine can identify robust insights within data across the five key dimensions of predictive marketing—campaigns, consumers, context, creative, and cost. We bring all the elements of our clients’ media plans together in one place to gain better understanding for more meaningful relationships, make every moment of interaction matter, and drive more value across the entire plan. Sizmek operates its platform in more than 70 countries, with local offices in many countries providing award-winning service throughout the Americas, EMEA, and APAC, and connecting more than 20,000 advertisers and 3,600 agencies to audiences around the world

Website	http://www.sizmek.com
Employees	51-200 employees View all Rocket Fuel Inc. employees
Industry	Marketing & Advertising
Location	2000 Seaport Blvd, Redwood City, CA 94063, US
Founded	2008
Keywords	Video Advertising, Retargeting, Data Management, Online Display Advertising, Mobile Advertising, Social Advertising, Demand Side Platform, Programmatic Media Buying, Dynamic Creative, Cross-Channel Advertising, Real-Time Brand Optimization

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Frequently Asked Questions about Rocket Fuel Inc.

Who is the CEO of Rocket Fuel Inc.?

Eduarda "edi" Costa is the CEO of Rocket Fuel Inc..

Who are the decision makers in Rocket Fuel Inc.?

The decision makers in Rocket Fuel Inc. are Alicia Mickelsen, Chitiksha Shah, Deryck Wills, etc. Click to Find Rocket Fuel Inc. decision makers emails.

What services does Sizmek offer for digital advertising?

Sizmek offers a comprehensive suite of services for digital advertising, including video advertising, retargeting, data management, online display advertising, mobile advertising, and social advertising. Their demand-side platform (DSP) enables advertisers to execute programmatic media buying, allowing for real-time optimization and dynamic creative solutions across multiple channels.

How does Sizmek's programmatic media buying work?

Sizmek's programmatic media buying leverages advanced algorithms and data analytics to automate the buying and selling of digital ad inventory. Advertisers can set specific targeting criteria and budgets, and the platform uses real-time bidding to secure ad placements across various websites and apps. This ensures that ads reach the right audience at the right time, maximizing campaign effectiveness.

What industries does Sizmek support with its advertising solutions?

Sizmek supports a wide range of industries, including retail, automotive, travel, finance, and entertainment. Their advertising solutions are designed to meet the unique needs of each sector, providing tailored strategies that enhance brand visibility and engagement across digital channels.

Can Sizmek help with cross-channel advertising?

Yes, Sizmek specializes in cross-channel advertising, allowing brands to create cohesive campaigns that span multiple platforms, including desktop, mobile, and social media. Their technology ensures that messaging is consistent and optimized for each channel, helping to improve overall campaign performance and audience engagement.

What is dynamic creative optimization and how does Sizmek implement it?

Dynamic creative optimization (DCO) is a technique that allows advertisers to tailor their ad creatives in real-time based on user data and behavior. Sizmek implements DCO by using data management capabilities to analyze audience interactions and preferences, automatically adjusting ad content to deliver the most relevant and engaging experiences to users.

How does Sizmek ensure real-time brand optimization?

Sizmek ensures real-time brand optimization through its advanced analytics and reporting tools, which provide insights into campaign performance as it unfolds. Advertisers can track key metrics and make data-driven adjustments on the fly, allowing for immediate improvements in targeting, creative execution, and overall strategy to enhance brand visibility and effectiveness.