RDA Group

The RDA Group was acquired by Ipsos in 2015 and is now known as Ipsos RDA. Ipsos RDA is a full-service international market research and consulting firm headquartered in Bloomfield Hills, Michigan. RDA provides strategic perspectives regarding consumer behaviors and attitudes to hundreds of businesses in a broad range of industries including but not limited to: automotive, commercial vehicles, powersports, financial services, utilities, insurance, health care, and advertising. Possessing over 40 years of experience and a comprehensive in-house production facility makes them unique and highly qualified to address a variety of research needs including: Customer Satisfaction – analyzing customer satisfaction in order to determine the drivers of satisfaction and loyalty. Product Quality – helping clients leverage positive product attributes, as well as identifying those that hurt customer perceptions of quality. Big Data Analytics and Statistical Modeling – integrating data from multiple sources and transforming it into actionable, strategic insights. RDA’s capabilities range from multivariate techniques to customized modeling and analysis. Global Research – adapting research design, survey development, data collection, language and analytical insights to fit the local culture and conditions in both the emerging and developed markets of North America, Europe, South America and Asia Pacific. Advanced Product Research – gathering and interpreting consumer opinion throughout the product development process including: creation of customer profiles, product usage profiles, concept ideation, prototype evaluations and marketplace launches. Qualitative Research – using focus groups, one-on-one and executive interviews, and online groups to uncover information vital to marketing endeavors.