PubMatic

Lulu Curtis is the CEO of PubMatic. To contact Lulu Curtis email at [email protected].

The decision makers in PubMatic are Amar Goel, Ankur Srivastava, Ankur S, etc. Click to Find PubMatic decision makers emails.

PubMatic offers a comprehensive sell-side platform that empowers digital content creators to maximize their advertising revenue. Key services include yield optimization, real-time bidding, and inventory management. The platform supports various ad formats, including video, mobile, and in-app advertising, ensuring that content creators can effectively monetize their inventory across multiple channels.

PubMatic's yield optimization leverages advanced algorithms and data analytics to help publishers maximize their ad revenue. By analyzing historical performance and real-time data, the platform automatically adjusts bidding strategies and pricing to ensure that publishers receive the highest possible return on their ad inventory. This dynamic approach helps content creators make informed decisions about their ad placements and pricing.

PubMatic supports a wide range of industries, including media and entertainment, e-commerce, travel, and finance. By providing tailored solutions that cater to the unique needs of these sectors, PubMatic enables businesses to effectively reach their target audiences and optimize their advertising strategies. The platform's flexibility allows it to adapt to various industry requirements and advertising goals.

Yes, PubMatic has robust solutions specifically designed for mobile advertising. The platform allows publishers to optimize their mobile ad inventory through real-time bidding and targeted ad placements. With features that support in-app advertising and mobile web, PubMatic helps content creators enhance user engagement and maximize revenue from their mobile audiences.

Real-time bidding (RTB) is a critical component of PubMatic's platform, enabling publishers to sell their ad inventory in real-time to the highest bidder. This process occurs in milliseconds, allowing advertisers to compete for ad placements based on their targeting criteria and budget. By facilitating RTB, PubMatic ensures that publishers can achieve optimal pricing for their inventory while providing advertisers with access to high-quality ad placements.

PubMatic prioritizes inventory quality through a combination of advanced technology and stringent verification processes. The platform employs automated tools to monitor and filter ad placements, ensuring that only high-quality, brand-safe inventory is available to advertisers. Additionally, PubMatic collaborates with industry partners to maintain transparency and uphold standards that protect both publishers and advertisers from fraudulent activities.