Principle Media Group (PMG)

PMG is an independent professional services consultancy whose expertise is media planning and buying. Based in Melbourne, we provide national Australian and global services to our clients, with over $100 Million billings under management across all paid media. Our team of digital, data and technology experts provide services including strategic and growth planning, negotiation and trading, sponsorship negotiation and management, campaign implementation, financial management and reconciliation. We believe businesses need a quantum shift in the performance of their media for sustained business returns, through maximising the two key growth levers from media for our clients, Principle Trading and Closing the Planning Gap.