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OTX Research

OTX is a global research and consulting firm (18th largest US) that specializes in providing a suite of multimedia research products to the marketing, entertainment and advertising communities. OTX has developed a range of innovative approaches integrating technology and immersive techniques with extensive traditional research experience to reach and engage today’s digitally-driven global consumer more effectively resulting in deeper and more profound consumer insights. OTX offers a wide range of tools to the movie, TV, gaming, and packaged goods and services industries which help its clients understand consumer consumption, attitudes and engagement across all media channels and platforms. A majority of OTX’s work is customized to address specific market challenges and opportunities. OTX has access to more than 40 million consumers worldwide, and provides online survey management that blends respondents from multiple sources to provide wide and representative populations. In 2008 OTX introduced the third generation version of its sophisticated live sampling engine, OTXCortex, to implement new levels of security and intelligently balance sample sources across many demographic and attitudinal data points resulting in better targeting and faster delivery of the most complex client quotas. OTX has offices in London, Los Angeles, New York, Cincinnati, Miami and Chicago, with strategic partners in Germany, Russia, Japan, Australia, and Mexico. OTX website: www.otxresearch.com. Follow OTX on Twitter: http://twitter.com/otxresearch. Join the OTX Facebook Fan page: http://www.facebook.com/otxresearch

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Market Research 83 Employees Found London, United Kingdom Founded 2000 10 Similar Companies
83 Employees Found
94% Email Coverage
$3.0M Est Revenue
5 Office HQ
10 Similar Companies
Jun '26 Last Verified

OTX Research – Company Information

Market Research
Founded 2000
OTX -- Corporate Headquarters Los Angeles, Culver City, CA, 90232, US
Insight Advertising Research Media Brand Entertainment Analysis Online Digital Data Consulting Survey Sample

Frequently asked questions about OTX Research

What is OTX Research email format?

The widely used OTX Research email format is {first_initial}{last} (e.g. jsmith@otxresearch.com) with 85.71% adoption across the company.

What is OTX Research customer service number?

To contact OTX Research customer service number in your country click here to find.

Who are the decision makers in OTX Research?

The decision makers in OTX Research are Julie Cannova, Peter Johnsen, Rick Markovitz, etc. Click to Find OTX Research decision makers emails.

What types of research services does OTX Research offer?

OTX Research provides a comprehensive suite of multimedia research services tailored for the marketing, entertainment, and advertising sectors. Our offerings include qualitative and quantitative research, audience analysis, brand tracking, and media consumption studies. We utilize advanced methodologies such as online surveys, focus groups, and data analytics to deliver actionable insights that help our clients make informed decisions.

How does OTX Research support the entertainment industry?

OTX Research specializes in providing insights specifically for the entertainment industry. We conduct audience testing for films, television shows, and digital content, helping creators understand viewer preferences and behaviors. Our services include concept testing, trailer testing, and post-release audience feedback, ensuring that entertainment products resonate with their target audiences and achieve commercial success.

What industries does OTX Research serve?

OTX Research serves a diverse range of industries, including marketing, advertising, media, and entertainment. Our expertise allows us to cater to various sectors such as consumer goods, technology, healthcare, and more. By leveraging our extensive research capabilities, we provide tailored insights that drive strategic decision-making across different industries.

Can OTX Research assist with brand tracking and analysis?

Yes, OTX Research offers robust brand tracking and analysis services. We help clients monitor brand health over time by measuring key performance indicators such as brand awareness, perception, and loyalty. Our methodologies include ongoing surveys and data analysis, enabling brands to understand their market position and adjust their strategies accordingly to enhance brand equity.

What methodologies does OTX Research use for data collection?

OTX Research employs a variety of methodologies for data collection, including online surveys, in-depth interviews, focus groups, and observational studies. We utilize both qualitative and quantitative approaches to ensure comprehensive insights. Our team also leverages advanced analytics and data visualization tools to interpret the data effectively, providing clients with clear and actionable recommendations.

How can I get started with OTX Research's consulting services?

Getting started with OTX Research is simple. You can reach out to us through our website's contact form or call our office directly. Our team will schedule an initial consultation to understand your specific research needs and objectives. From there, we will develop a customized research plan that aligns with your goals, ensuring you receive the insights necessary to drive your business forward.