Orchestra-Premaman (groupe NewOrch)

Orchestra, a family-owned company since 1995, was created by Chantal and Pierre Mestre to design and produce a fun and affordable children’s clothing brand. Their experience as merchants in the textile industry and as parents to their own little ones, led them to develop a diverse fashion collection, ranging from newborn babies to young pre-teens. The Mestres’ designs set new fashion trends by capturing the joy of childhood by pairing playful prints and colorful designs with quality fabrics. The Orchestra store provides an enjoyable and unique shopping experience by featuring a safe, indoor play area for children. Orchestra quickly became known for its playful and innovative designs, quality, and family friendly service. As the brand grew, Orchestra launched the Club loyalty program to give valued customers access to exclusive savings. Over the years the brand has developed a unique distribution model that blends product groups and services. More than 3,000 designs are produced in a season and over 100 new items can be shipped to stores each week. The business has expanded its product offerings to include maternity fashion and child care products and has introduced new shopping channels, particularly through its online store. Orchestra has become a unique “one-stop shop” for parents and expectant mothers, selling more than 80 million pieces a year. Orchestra strives to bring value, service and quality to its customers. Today, Orchestra, the leader in children’s clothing in France, is the 6th largest children’s clothing retailer in the world and operates 700 stores in 40 countries throughout Europe, Asia, and North Africa.