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Opower

As part of Oracle Utilities, Opower delivers enterprise software that helps utilities elevate the customer experience. Energy providers use our customer engagement platform to deliver proactive, digital communications that raise customer satisfaction, manage energy demand, and lower service costs. Opower’s software is deployed to 100 utilities worldwide and reaches more than 60 million homes and businesses.

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Software Development 111 Employees Found Founded 2007 10 Similar Companies
111 Employees Found
94% Email Coverage
$500.0M Est Revenue
4 Office HQ
10 Similar Companies
Sep '26 Last Verified

Opower Technology Stack

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ClickTale

Clicktale is a customer experience analytics platform that records and analyzes user interactions on websites, providing insights through heatmaps, session replays, and conversion analytics to optimize user engagement and improve website performance.

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ExactTarget Email

ExactTarget Email is a powerful marketing tool that enables businesses to create, send, and track personalized email campaigns, enhancing customer engagement and driving results through targeted messaging and automation.

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Pardot

Pardot is a marketing automation platform by Salesforce that helps businesses automate and manage their B2B marketing campaigns, lead generation, email marketing, and ROI tracking for more effective sales and marketing alignment.

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LEADSExplorer

Leadsexplorer is a powerful lead management tool that helps businesses capture, organize, and nurture leads efficiently. It streamlines your sales pipeline, enhances outreach, and boosts conversion rates with intuitive features and real-time analytics.

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Marketo

Marketo is a marketing automation platform that helps businesses manage campaigns, nurture leads, and analyze marketing performance to drive engagement and revenue.

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Frequently asked questions about Opower

Who are the decision makers in Opower?

The decision makers in Opower are Ayman Seder, Mark Sugarman, Nick Kong, etc. Click to Find Opower decision makers emails.

What services does Opower provide to utilities?

Opower offers a comprehensive customer engagement platform designed specifically for utilities. Their services include energy usage analytics, personalized communication strategies, and home energy management solutions. By leveraging data, Opower helps utilities enhance customer experience, improve energy efficiency, and drive engagement through tailored digital communications.

How does Opower's platform improve customer engagement for energy providers?

Opower's platform enhances customer engagement by delivering personalized insights and recommendations based on individual energy usage patterns. Utilities can send proactive communications, such as energy-saving tips and alerts about usage spikes, which empower customers to make informed decisions about their energy consumption. This approach fosters a stronger relationship between utilities and their customers, ultimately leading to increased satisfaction and loyalty.

What industries does Opower serve?

Opower primarily serves the utility industry, including electric, gas, and water providers. Their solutions are designed to meet the unique needs of these sectors, helping them to improve operational efficiency, enhance customer service, and promote energy conservation. Additionally, Opower's technology can be beneficial for municipalities and energy efficiency programs looking to engage residents in sustainable practices.

Can Opower's solutions help with energy efficiency initiatives?

Yes, Opower's solutions are specifically designed to support energy efficiency initiatives. By providing utilities with tools to analyze customer energy usage and deliver targeted recommendations, Opower helps drive participation in energy-saving programs. Their platform enables utilities to track the effectiveness of these initiatives, ensuring that they can continuously improve their offerings and maximize energy savings for their customers.

What role does data analytics play in Opower's offerings?

Data analytics is at the core of Opower's offerings. The platform utilizes advanced analytics to process and interpret vast amounts of energy usage data, allowing utilities to gain insights into customer behavior and preferences. This information is crucial for creating personalized communications and targeted programs that resonate with customers, ultimately leading to improved engagement and energy efficiency outcomes.

Is Opower's platform compatible with existing utility systems?

Yes, Opower's platform is designed to integrate seamlessly with existing utility systems. The company works closely with utilities to ensure that their software can be easily implemented alongside current infrastructure, allowing for a smooth transition and minimal disruption. This compatibility ensures that utilities can leverage Opower's advanced features without the need for extensive system overhauls.