Mintel

About Mintel

Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it.

So what goes into the market intelligence mix?

MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future.

MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide.

PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers.

COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge.

The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge.

That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

Website	https://www.mintel.com/
Employees	1,001-5,000 employees View all Mintel employees
Industry	Market Research
Location	4 Playhouse Yard, London, England EC4V 5, GB
Founded	1972
Keywords	Brand Strategy, Market Research, Marketing Strategy, Competitive Intelligence, Consumer Trends, Consumer Research, Market Intelligence, Market Reports, Research Reports, Consumer Research, Market Reports, Research Reports, Product Trends, Product Trends, Market Intelligence, Consumer Trends, Competitive Intelligence, Market Research, Brand Strategy, Marketing Strategy

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Frequently Asked Questions about Mintel

Who is the CEO of Mintel?

Peter Haigh is the CEO of Mintel. To contact Peter Haigh email at [email protected].

Who are the decision makers in Mintel?

The decision makers in Mintel are Amaury Mercier, Douglas Colber, Gaby Fireman, etc. Click to Find Mintel decision makers emails.

What types of market research services does Mintel offer?

Mintel offers a comprehensive range of market research services, including consumer research, competitive intelligence, and market reports. Our services are designed to help businesses understand market dynamics, consumer behavior, and industry trends. We provide insights into various sectors, enabling brands to make informed decisions about their strategies and product offerings.

How can Mintel's market intelligence solutions benefit my business?

Mintel's market intelligence solutions provide businesses with actionable insights that can enhance brand strategy and marketing efforts. By leveraging our extensive data on consumer trends and product innovations, companies can identify growth opportunities, optimize their marketing strategies, and stay ahead of competitors. Our reports and analyses help businesses make data-driven decisions that align with market demands.

What industries does Mintel specialize in?

Mintel specializes in a diverse range of industries, including food and drink, beauty and personal care, health and wellness, and retail. Our expertise spans various sectors, allowing us to deliver tailored insights that meet the unique needs of businesses operating in different markets. Whether you're looking for consumer trends in the food industry or competitive analysis in the beauty sector, Mintel has you covered.

Can I access Mintel's reports and data online?

Yes, Mintel provides online access to its extensive library of market reports, research reports, and consumer insights. Subscribers can easily navigate our platform to find relevant data and analyses that support their business needs. Our user-friendly interface allows for efficient searching and downloading of reports, making it convenient for users to access the information they require.

What is the process for conducting custom research with Mintel?

Mintel offers custom research services tailored to the specific needs of clients. The process typically begins with a consultation to understand the client's objectives and requirements. Our team then designs a research plan that may include surveys, focus groups, or other methodologies to gather relevant data. Once the research is conducted, we analyze the findings and provide actionable insights to help inform the client's strategy.

How does Mintel stay updated on consumer trends?

Mintel employs a dedicated team of analysts and researchers who continuously monitor and analyze consumer behavior and market developments. We utilize a combination of primary research, secondary data sources, and proprietary methodologies to identify emerging trends and shifts in consumer preferences. This ongoing research ensures that our insights are current and relevant, helping businesses adapt to changing market conditions.