MINI Canada

The MINI is the direct successor to Sir Alec Issigonis' 1959 classic, which was produced until 2000 and the re-birth of the brand by BMW Group saw the new market launch of MINI in 2001. With the principle already applied successfully fifty years ago, MINI has once again proven its full value: a superior concept is always convincing in many different variants and renditions. The MINI as well as the MINI Clubman, MINI Countryman and MINI Convertible show their individual strengths and unique character, while right inside they are one and the same car in particular: a MINI. Today the new generation adds state-of-the-art technology, modern levels of safety, quality and reliability to traditional MINI values, such as optimum interior space within compact exterior dimensions. Driving fun was, of course, also a key criterion when developing the MINI product range: with its long wheelbase, short overhangs and low centre of gravity, MINI is a byword for unadulterated go-kart feeling. Be Unique… Be MINI!