Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald’s, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle’s Moat and has offices in Beverly Hills, New York City, and Las Vegas. (www.influential.co)
Free account • No credit card • 5 profiles/day
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Technology, Information and Internet • 7 employees • New York, United States
Who is the CEO of Influential?
Ryan Detert is the CEO of Influential.
Who are the decision makers in Influential?
The decision makers in Influential are Ryan Detert, Chris Detert, Kristen Comings, etc. Click to Find Influential decision makers emails.
What services does Influential offer for influencer marketing?
Influential provides a comprehensive suite of services for influencer marketing, including influencer discovery, campaign management, and performance analytics. Their AI-driven platform allows brands to identify the right influencers based on audience demographics, engagement rates, and content relevance. Additionally, Influential offers tools for tracking campaign performance and ROI, ensuring brands can measure the effectiveness of their marketing efforts.
How does Influential utilize AI in its marketing solutions?
Influential leverages advanced AI technology to analyze social media data and consumer behavior. This allows brands to gain insights into audience preferences and trends, enabling them to make informed decisions when selecting influencers and crafting campaigns. The AI algorithms help in predicting campaign outcomes, optimizing influencer partnerships, and enhancing overall marketing strategies.
What industries does Influential support with its services?
Influential supports a wide range of industries, including fashion, beauty, lifestyle, technology, travel, and food and beverage. Their platform is designed to cater to the unique needs of each sector, providing tailored solutions that align with specific marketing goals and target audiences. This versatility allows brands from various industries to effectively engage with their customers through influencer marketing.
Can Influential help with social media management in addition to influencer marketing?
While Influential primarily focuses on influencer marketing, their platform also provides tools that can assist with social media management. Brands can use Influential's analytics features to monitor social media performance, track engagement metrics, and understand audience interactions. This data can help brands refine their social media strategies and enhance their overall digital presence.
What is the process for brands to get started with Influential?
To get started with Influential, brands can sign up on their website and create an account. Once registered, brands can access the platform to explore influencer options, set campaign objectives, and utilize the AI tools for audience analysis. Influential's team is also available to provide guidance and support throughout the onboarding process, ensuring a smooth experience for brands new to influencer marketing.
How does Influential ensure the authenticity of its influencers?
Influential employs a rigorous vetting process to ensure the authenticity of its influencers. This includes analyzing engagement metrics, audience demographics, and content quality. The platform also uses AI technology to detect fraudulent activity and ensure that influencers have genuine followers. By focusing on authenticity, Influential helps brands connect with real audiences and achieve meaningful engagement.