IdejaX

IdejaX, nacionalni festival oglašavanja koji će se održati u Umagu, 11. i 12. svibnja, organiziraju Hrvatsko Udruženje društava za tržišno komuniciranje (HURA) i hrvatska podružnica Europskog udruženja digitalnog i interaktivnog marketinga (IAB). Ima ambiciju prezentirati i odabrati najbolje kreativne marketinške radove u klasičnom i online oglašavanju u Hrvatskoj u prethodnoj godini. Osim toga, festival će biti platforma za razmjenu ideja, iskustava i aktualnih marketinških trendova na europskoj i regionalnoj sceni. IdejaX donosi i dva natjecateljska programa otvorena svim kreativnim snagama u Hrvatskoj: X nagrade i Mixx nagrade. IdejaX, national festival of advertising, that was held in Zagreb 26-27 May, was organized by Croatian association of advertising agencies (HURA) and Croatian branch of the European association for digital and interactive marketing industry (IAB). The idea of IdejaX is to present and choose the best creative works in classic and online advertising in Croatia in the past year. Also, the Festival wants to be a platform for the exchange of ideas, experience and marketing trends in Europe and in the region. The national festival of advertising is important for the affirmation and promotion of advertising profession. Organizers have a vision of IdejaX as a place where the best Croatian advertising works compete, on the broad spectrum of the media platforms.